Junior Online Marketing Analyst (Summer Internship)

at  Gen Digital

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We’re always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.
When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.
Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.
If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us
About the role
As a Junior Online Marketing Analyst, you’ll join a team responsible for the growth and optimization of D2C Mobile in-app monetization. We’re a customer-centric team that strives to balance excellent user experience with maximized profits. To achieve this, we continually optimize our flows to reach the right customers at the right time with the right message. As our team member, you’ll have an excellent opportunity to improve existing user flows and bring new ideas to life using a mix of analytic, creative, and strategic thinking. As a benefit of our campaigns being immediately visible to all our users, you can see the impact of your work straight away, giving you valuable feedback and new learning opportunities every day.

What You Will Do In This Role:

• Collaborate with Manager to support new test & product launches, gaining exposure into end-to-end product development process.
• Ideate and execute end-to-end in-app sales & marketing campaigns and analyse results
• Map out and visualize the customer journey to drive experience improvements
• Work closely with internal teams to unlock further growth potential
• Report on performance periodically through business reviews
• Leverage advanced e-commerce tools to support pricing tests and help setup the right price-proposition ratio
• Cooperate closely with other departments like design, product management, operations, engineering, marketing, local experts, support, or business intelligence

What You’ll Need to be Successful in this Role:

• Interest in Analytics, Digital Product Management, Digital Marketing, Product Design
• Strong analytical thinking – experience with web analytics software (Google Analytics or other software)
• Interest in online business, creative thinking, and technologies
• Data-driven with strong analytical skills
• Strong interpersonal & communications skills
• Attention to detail in both creatives and data
• Independence and proactivity to bring up fresh ideas and execute them from scratch

Length of Internship: 3 months (24th of June - till 30th of September)

What We Offer:

• Competitive compensation & Opportunity to learn from the best in the field of e-commerce, growth hacking, analytical thinking, project management, and UX
• The chance to join a major global tech company listed on the S&P 500.
• Opportunity to learn and work with the best in the Digital Security industry
• Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).
• Mac/Windows laptop
• Sandwiches, yogurts, coffee, tea, fruit, and sweets all day - available for everyone

Together we work hard, have fun and learn a lot. If you’re interested in joining our team, we’d love to meet you in person!
Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.
We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Learn more about pay transparency
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Gen complies with all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government

What You Will Do In This Role:

• Collaborate with Manager to support new test & product launches, gaining exposure into end-to-end product development process.
• Ideate and execute end-to-end in-app sales & marketing campaigns and analyse results
• Map out and visualize the customer journey to drive experience improvements
• Work closely with internal teams to unlock further growth potential
• Report on performance periodically through business reviews
• Leverage advanced e-commerce tools to support pricing tests and help setup the right price-proposition ratio
• Cooperate closely with other departments like design, product management, operations, engineering, marketing, local experts, support, or business intelligenc

What You’ll Need to be Successful in this Role:

• Interest in Analytics, Digital Product Management, Digital Marketing, Product Design
• Strong analytical thinking – experience with web analytics software (Google Analytics or other software)
• Interest in online business, creative thinking, and technologies
• Data-driven with strong analytical skills
• Strong interpersonal & communications skills
• Attention to detail in both creatives and data
• Independence and proactivity to bring up fresh ideas and execute them from scratc