Junior Performance Media Executive (Forge Holiday Group)

at  Sykes Cottages

ARE YOU A BUDDING MARKETING PROFESSIONAL? LOOKING TO SHOWCASE YOUR NEWLY LEARNT SKILLS FROM YOUR RELEVANT MARKETING OR DIGITAL MARKETING DEGREE? OR KEEN TO TAKE YOUR NEXT CAREER STEPS WITHIN AN INDUSTRY LEADER WITHIN THE STAYCATION MARKET…

We are seeking an aspiring, driven Junior Performance Media Executive to join our fiercely ambitious Performance Media Team, supporting the organic growth of the Forge Holiday Group and its agency brands, specifically Forest Holidays!

WE ARE LOOKING FOR THOSE WHO CAN SHARE IN OUR COMPANY GOALS, VALUES AND ETHOS, WHO CAN GROW ALONGSIDE US AND WHOSE SKILLS CAN AID OUR ONGOING SUCCESS!

By Being One Team, Owning it, Communicating Honestly and showcasing a devotion to Learning, Growing and Innovating, we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.

FIRST AND FOREMOST WE ARE INTERESTED IN THOSE WHO HAVE THE POTENTIAL TO HOLD THESE VALUES, AS FOR THIS POSITION, WE ASK YOU TO HAVE THE FOLLOWING KEY SKILLS:

• Relevant Degree in Marketing, Digital Marketing, Maths etc or a minimum requirement or 1+ years’ experience in a relevant discipline
• Experience of working within an office environment
• Proficient in Microsoft Office with special attention to Excel
• Be able to communicate effectively and professionally
• Interest in digital marketing, paid media and the travel industry
• Strong time management skills
• Ability to meet deadlines and work in a fast-paced, delivery oriented environment
• Operate independently and proactively with a positive can-do attitude
• Creative and innovative with own ideas
• Willingness to learn and to invest time and effort in their own professional and personal growth

ALTHOUGH STANDOUTS WILL ALSO HAVE:

• Experience of working within a marketing role is advantageous but not essential as full training will be provided
• Paid media experience is advantageous but not essential as full training will be provided
• Experience of the Travel Industry
• Strong technical skills (able to interact directly with colleagues in IT)
• Understanding of the current digital marketing landscape is highly advantageous.
• Interest in automation and AI solutions highly advantageous
• Basic understanding of the modern customer journey (Sales Funnel/Cycle), digital marketing metrics and lifetime customer value would be advantageous
  If you are actively seeking your next career challenge, keen to join a diverse, exciting team, or want to grow your career within an industry leader, we welcome you to get in touch or apply!

YOUR RESPONSIBILITIES

Reporting into the Performance Media Manager, our newest Junior member of the team will be responsible for the following:

PPC (Pay-Per Click)

• Day-to-day management of assigned Google Ads and Microsoft Paid Search campaigns
• Campaign optimisation across paid search, paid social and any other campaign channels
• Reporting accurate data to Performance Media Manager and providing updates on testing initiatives
• Proactive and enthusiastic attitude to learning about how PPC advertising works and developing the skills needed to run successful campaigns at scale

Paid Social

• Support paid social campaign building, optimisation and reporting against paid social targets
• Work with Organic Social team to identify suitable collaborations
• Build relationships and work with external partners (Meta, TikTok) to align Sykes paid social activity to best practices, new innovations and adopt new tools to improve performance

Other

• Support wider performance media team and support other marketing functions on an ad-hoc basis
• Collaborate with other internal teams (CRM, Data & Analytics, Owned & Earned Media) on shared projects

Personal Management

• Effectively manage own time, resources and journey plans to achieve maximum efficiency and productivity
• Live and Work through Sykes company values
• Seeks out opportunities for self-development
• Open to feedback and committed to growth
• Adhere to hybrid working model, with at least two days a week in 1CP Office