Key Account Manager

at  MeyDiageo

Job Description :
Key Account Manager - Field based (Bristol and surrounding areas)
start date of role - early July
About us:
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.
Do you have an entrepreneurial mind-set and are interested in building new to market brands? Could you get involved in thinking strategically about the best way to nurture and grow existing customers whilst winning new business with our exciting and dynamic portfolio of brands? We are looking for enthusiastic, innovative and proactive people to join our the Diageo On Trade commercial team, to shape the future for new brands and deliver our growth ambition.
Diageo is a business built by brand founders and we are standing on the shoulders of those giants every day, with world famous brands such as Guinness and Johnnie Walker. As the dynamics in the spirits category continue to change, Diageo is creating the conditions to nurture our newest brands and invest in the future, to delight our customers and consumers. The team will nurture and grow an initial portfolio of 6 brands but will create the muscle and momentum to develop the next generation of Diageo acquired brands, creating an exciting pipeline of customer opportunities.
Your leadership, tenacity and agility will be key success factors in this role, as will be your ability to see the possibility and act with purpose and flair. You will be single minded in finding the right distribution and activation opportunities to cut through and create momentum. Your enthusiasm, energy and belief in our powerhouse brands, positive approach and bias to action will help to build a dynamic, creative team culture and forge the right business-building relationship with other commercial teams in Diageo GB, to leverage route to consumer expertise, unlock new opportunities and always keep the customer experience at the heart of decision making.
Strong commercial experience in building spirits brands will be essential to accelerating new brand opportunities, and ideally you will bring existing connections with key contacts and influencers within the industry.
The wide ranging brand portfolio at Diageo provides the Key Account Manager role a huge array of opportunities to match customer needs across the different segmentations of the on trade and in doing so will bring to life the brand identities that are core to the success of Diageo.
Diageo’s culture is built and maintained by the five values that underpin its business and guide how Diageo grows – and these values will shine in the Ventures team and we move forward at pace. Building new brand presence in a complex and dynamic GB marketplace is challenging – the Diageo values of passionate about consumers and customers, value eachother, be better, proud of what we do will serve to support this growth journey on new to world brands.

Top Accountabilities

• As an Account Manager in the highly influential area of the On-Trade (9/top end of 90), which is the heartland of the core and premium spirits world. You will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives throughout 250-300 key outlets in Bristol and strategically important customers across the South.
• Collaborate on building and contributing to the on trade distribution agenda, paired with ROS driving tools to deliver annual financial (AOP) and market share objectives for the portfolio. In addition, you will work closely with a Activation Specialist who will support on menu creation, activations and customer engagement within your customer base. In addition, you will have the opportunity to work with the Brand Ambassadors, Customer Marketing and Category team to deliver the customer needs and commercial and activation goals.
• Accountable for P&L delivery of the portfolio within the customer remit. Successfully navigate return on investment (ROI) decisions with each customer aligning with key priorities for sustainable and profitable growth. Successful activation of commercial & brand building growth drivers based on analysis and core insight into customer strategy and consumer behaviours.
• Deliver exceptional results for the customer and Diageo through a sustained commitment to outcomes delivered through effective cross-functional ways of working across our internal teams, paired with balancing key external stakeholders e.g. RTM counterparts, who each play their specific role in building and supporting a great customer relationship.

Role Dimensions

• P&L responsibility for relevant customers in on trade channel for the portfolio and delivery of accelerated growth performance for the existing brands and any future acquired brands. Leading the commercial performance of the account via rigorous commercial management; unlocking growth and maximising sustainable profit delivery
• Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills
• Accurate forecasting and internal performance management with attention to detail, as well as proactive RTM and supply team connectivity to maintain brand visibility in outlet.
• Working effectively with an Activation Specialist to coordinate key focus brand plans across the customer base. This will require strong organistional skills, paired with proactive communication to deliver standout results for Diageo and our customers.

About you:

• 3-5 years of commercial experience including On trade/Account management. Managing influential multiple retail customers to seek and build new brand opportunities, you will need previous experience in this sector to succeed.
• Deep understanding of what is important to influential on trade GB customer (in “9%” of trade) and using this insight to drive the creation and execution of a clear and powerful commercial plan. Finger on the pulse of what is happening on the ground in both on trade and third space arena, and brilliant relationships with key influencers in the industry. Category Knowledge across Spirits, TBA and trends. Passion for core, premium and super premium brands, our customers & our consumers.
• Advanced negotiation and customer relationship building skills
• Robust commercial understanding, P&L literacy - innate numerical and analytical skills and ability to derive insight from data.
• Demonstrate deep personal accountability for performance.
• Ability to forge strong and effective cross-functional team relationships and confidently interact with senior stakeholders internally and externally to deliver business outcomes
• Effectively networked, to manage multiple external customers as well as collaborating with internal partners to build value for our customers.
• Proactive and entrepreneurial mindset to grow existing and win new customers ahead of our competition

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business grow and our values, purpose and standards set the conditions for us to respect each person’s unique contribution.
Flexibility is key to success in our business, and many of our staff work flexibly in many different ways, including part-time, compressed hours, and flexible locations. Please talk to us about what flexibility means to you, and don’t let anything stop you from applying.
Feel inspired? Then this may be the role for you!
Worker Type :
Regular
Primary Location:
1HQ
Additional Locations :
Job Posting Start Date :
2024-04-1

• P&L responsibility for relevant customers in on trade channel for the portfolio and delivery of accelerated growth performance for the existing brands and any future acquired brands. Leading the commercial performance of the account via rigorous commercial management; unlocking growth and maximising sustainable profit delivery
• Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills
• Accurate forecasting and internal performance management with attention to detail, as well as proactive RTM and supply team connectivity to maintain brand visibility in outlet.
• Working effectively with an Activation Specialist to coordinate key focus brand plans across the customer base. This will require strong organistional skills, paired with proactive communication to deliver standout results for Diageo and our customers