KINESSO - Associate, Addressable Activation

at  IPG Mediabrands

POSITION SUMMARY

The Associate, Addressable Activation is responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns. They will leverage KINESSO’s unique capabilities in optimization, analytics, AI, and experimentation to drive actionable growth for our clients. Additionally, they will collaborate closely with internal teams and external partners to ensure seamless campaign execution and continuous performance improvements.

QUALIFICATIONS:

• A Professional or Educational background in Marketing or Advertising would give leverage to this application.
• Entry-level experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization is required.
• Experience optimizing campaigns such as display campaigns, SEM, trafficking, etc. is also necessary.
• Familiarity with ad serving and campaign management tools would give leverage to this application, for example, DoubleClick, Google Analytics, Google Ad Sense, etc.
• A basic understanding of tagging for analytics is needed.
• Fundamental knowledge of online media metrics and analysis is important.
• Strong learning agility, with a passion for continuous development is a must.
• Excellent communication skills, both written and verbal, are essential.
• Highly developed organizational skills with attention to detail and accuracy are required.
• The ability to work collaboratively as well as independently is necessary.
• A proactive approach to problem solving, assisting the team, self-development, etc. is needed.
• The ability to develop and foster relationships with media partners is important.
• Proficiency in Microsoft Office Suite, including Word, Excel and PowerPoint, is required.
• Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations is necessary.

• Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
• Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned. Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR/Spend, CPM, CPA, viewability, CPC, on Target %)
• Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.
• Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
• Generate DSP conversion and remarketing pixels.
• Generate campaign performance, delivery and site level reports from DSPs.
• Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
• Implement and troubleshoot DSP pixels within tag manager.
• Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates to match the data in the DSP).
• Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).
• Escalate issues to senior operations lead(s) in a timely manner.
• Build/set-up campaign reports within reporting dashboard, drawing meaningful insights that correlate to industry benchmarks and brand KPIs.
• Address challenging questions about the campaign performance.
• Recommend testing alternative platforms or media partners for specific campaign KPIs.
• Document product feedback sheets when shifting campaigns to new platforms.