KPBS Marketing Manager

at  San Diego State University Research Foundation

THE SALARY RANGE FOR THIS POSITION IS $6,250 - $7,500 PER MONTH ($75,000 - $90,000 PER YEAR) DEPENDING UPON QUALIFICATIONS AND IS NON-NEGOTIABLE.

KPBS serves the greater San Diego community with informative, cultural, entertaining and educational television, radio, and web programming. KPBS TV/FM is the public television and radio station for San Diego. Licensed to San Diego State University, KPBS supports and furthers the university’s educational and community service mission by informing, enlightening and empowering its audience. It does so not only by presenting national and locally produced programming of value to its San Diego audience, but also by producing programming about San Diego and its people for distribution nationwide.
The KPBS Communications and Marketing Department develops and executes strategic marketing, promotion and communication to KPBS audiences, the public, the press and internal staff about KPBS content, events, activities, audience experience and outreach. The department is responsible for managing the station’s brand via messaging, content, advertising, promotion, creative collateral, and producing public events. The department consists of the Director, Social Media Strategist, Manager of Special Events, Graphic Designer, Special Events Coordinators, Interactive Producer, and Digital Marketing Producer.

PERKS YOU’LL ENJOY AS A MEMBER OF #TEAMKPBS

• Working on a college campus & in public media: Access to campus facilities and staff discounts, farmer’s market Tuesday’s, tons of eateries, community events, entertainment
• Hybrid schedule/ remote work flexibility options (varies by job)
• Casual work attire
• Paid time off on your birthday (can be taken on any day)
• 10 vacation days and 13 holidays off (4+ days off over winter break)
• Enjoy a ‘beautiful day in the neighborhood’ with local employee discounts
• Opportunity drawings to attend SDSU basketball games, local concerts and events
• Discounts on local attractions (theme parks, entertainment, restaurants, memberships)
• Free wellness classes & programs
• Monthly pop-up events for staff
• Full benefits packages that are unmatched (medical, dental, vision, life)
• Sick leave accruals and paid leave options
• On-site childcare at a discounted rate
• Opportunities for continued learning and professional development
• Flexible spending account(s)
• Employee assistance program
• Matching and voluntary retirement savings plan
  Responsibilities:
  The Marketing Manager works to establish a consistent audience experience for KPBS’ brand voice and message across all media channels - digital, broadcast, social media and print.
  Reporting to the Director of Communications and Marketing, the Marketing Manager is responsible for planning and executing both audience-wide and personalized consumer experiences across digital and traditional channels, including web, social, email, linear radio and TV, streaming, print and events. This position will implement strategies to support audience growth goals, as well as expertise and support to content, membership, on-air fundraising and development fundraising teams.
  The position supervises the Digital Marketing Producer and the Interactive Producer, and works closely with the fundraising departments to produce and execute integrated marketing plans to support specific fundraising goals and strategies.
  The following information is intended to be representative of the work performed by incumbents in this position and is not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities. Job descriptions may be changed at any time based on the needs of the department.
  The Marketing Manager is responsible for but not limited to:

KNOWLEDGE AND ABILITIES

• Ability to manage and collaborate with internal and external clients, partners and vendors to produce successful multi-channel marketing campaigns.
• Ability to work with teams and senior leadership with diplomacy.
• Ability to self-direct with confidence when managing complex projects and relationships within cross-functional teams.
• Demonstrated knowledge of online fundraising, marketing or advertising fields.

MINIMUM EDUCATION

• Bachelor’s degree in Marketing or relevant field, or additional experience be substituted for the required education on a year for year basis.

MINIMUM EXPERIENCE

• Three years of work related experience in marketing and/or communications.

PREFERRED QUALIFICATIONS AND SPECIAL SKILLS

• Minimum of five years progressively responsible related professional experience
• Knowledge of or experience with public broadcasting or nonprofit organizations.
• Project management certification.
• Certification in Google Ads.
• Experience working with customer data platforms (i.e. Lytics).
• Experience with Adobe Photoshop

Qualifications: