L&E Marketing Executive

at  The Star Entertainment Group

L&E MARKETING MANAGER (TOWER 2) – HOSPITALITY MARKETING

At The Star Entertainment Group, we aim to be Australia’s leading integrated resort company. Our mission is to create fun and memorable experiences for the millions of guests we welcome each year at our trusted destinations.
Our properties across Sydney, Brisbane, and the Gold Coast are world-class with many award-winning hotels, restaurants, bars, and entertainment venues.
The Star Entertainment Group (TSEG) is an ASX-listed company committed to supporting the communities in which we operate. TSEG will achieve this by leading with integrity and values to enable us to provide entertainment, gaming, and leisure experiences safely, responsibly, and ethically.
The L&E Marketing Manager role reports directly to the Head of Leisure and Entertainment and will lead and deliver the pre-opening/on sale marketing plans for the successful delivery and launch of The Star Residence Tower 2.
This is a fantastic opportunity where you can utilise your creative ideas and strategies to build unforgettable moments within our Leisure & Entertainment departments.

• Build and develop relationships with key external third-party stakeholders to develop partnership campaigns.
• Support the Hotel/Hotel Sales team in the delivery of shoots and campaign communication materials.
• Create reports measuring the impact of marketing activity via post implementation reviews to evaluate and provide strategic direction to the Head of Media, regarding status, associated costs, and effectiveness of campaigns.
• Develop, implement, and monitor effective communication channels and other touch points with the objective to increase brand awareness and brand affinity, whilst driving revenue and market share.
• Work and align with the Senior Commercial Manager (Events & Hotel Sales) & Group Sales Manager to develop compelling offers & market to new customer segments to drive occupancy.