Launch Marketer (GCD), PETCARE PAIN

at  Zoetis

Job Description:
The Launch Marketer, GCD OA (Global Commercial Development, Osteoarthritis) Pain will be responsible for leading specific global commercial development activities related to global launch planning, creation of launch assets, and transfer of key assets to local marketing teams across the global petcare portfolio.
Responsibilities will be focused on developing and executing global pre-launch plans for key OA Pain products including market and asset development including global naming, branding, positioning, message development, and global creative. The Launch Marketer leads in the creation of global launch materials (i.e. brand book, e-detailer, creative execution), with input from a team of global marketing colleagues. The final global materials are transferred to local marketing teams for adaptation at the local level and launch execution. The Launch Marketer will also take a leadership role in working with local marketing teams to consolidate and validate forecasting values and volumes and in gaining Sr. leadership endorsement of final global financial and manufacturing forecasts. This role requires significant communication and coordination with lead and key markets.
This position will engage frequently with various Zoetis business functions including Research & Development, Diagnostics, Manufacturing & Supply, Finance, Strategic Pricing and US and International Commercial Operations to ensure launch plans and materials are aligned with these key stakeholder groups.
This position will report to the Portfolio Innovation Lead, Sr. Director, GCD Petcare OA Pain and will be focused on the specific period before and immediately following launch of key assets in key markets/regions. Following launch in most key markets, the launch marketer position may work in different therapeutic areas or across species based on launch timing of new products and need across the GCD team. As a colleague in the GCD organization, the Launch Marketer models Zoetis core beliefs and communicates the importance of conducting business in a manner consistent with these values and behaviors.

Responsibilities:

• Develop and execute global pre-launch plans, asset and market development for new products.
• Align markets to specific pre-launch and launch activities and ensure local support.
• Execute successful transfer of knowledge and materials ensuring consistency of global execution
• Collaborate with other functions (Research & Development, Manufacturing & Supply, Finance, Business Unit Directors, Global Diagnostics, Country Managers, In-country Marketers) to ensure alignment and timely execution of plans.
• Partner with Business Analytics to better understand market and customer dynamics, leverage insights in brand planning and measure post launch performance.
• Lead commercialization forecasting and participate/influence final global forecasts.
• Oversee for assigned projects external partner relationships, including agencies
• Participate in Global Asset Team meetings
• Contribute to long term brand and therapeutic area and lifecycle plans and activities.

Qualifications:

• BS/BA and relevant experience required. MBA preferred.

The following are highly desirable. Will consider Zoetis colleagues who do not have all if have very strong performance history and demonstrated potential.

• 5+ years of related experience and a proven record demonstrating successful in-line brand marketing including successful launch and communications management.
• Exposure to product development process and/or new product launch experience.
• Strong financial analysis skills and proven ability to manage budgets and expenses.
• Significant experience in forecasting in-line and new products.
• Experience working with cross-functional teams in developing and executing brand launch activities, programs and tactics to optimize launch and achieve share and revenue targets.
• Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment.
• Strong analytical thinking, attention to detail and problem-solving skills.
• Strong oral, written and interpersonal communications skills.
• Ability to work effectively with global colleagues across many countries and cultures
• Possesses in-depth knowledge and expertise in marketing disciplines; brand management; market research; communications strategy; customer insight; and marketing material development.

Job Location:
Preferred locations: Parsippany, New Jersey or remote
The following base pay range reflects the anticipated base pay for this position if a selected candidate were to be located in (Colorado). Base pay may vary based on location and other factors.
Base Pay Range: $115,000 - $148,000
The following base pay range reflects the anticipated base pay for this position if a selected candidate were to be located in (California), (NJ Remote), (NY Remote), or (Washington). Base pay may vary based on location and
other factors.
Base Pay Range: $120,000 - $165,000
[This position is eligible for short-term incentive compensation.] [The position is also eligible for long-term incentive.]
We offer a competitive and comprehensive benefits package, which includes healthcare, dental coverage, and retirement savings benefits along with paid holidays, vacation and disability insurance.
Full time
Regular
Colleague
Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.
Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis

• Develop and execute global pre-launch plans, asset and market development for new products.
• Align markets to specific pre-launch and launch activities and ensure local support.
• Execute successful transfer of knowledge and materials ensuring consistency of global execution
• Collaborate with other functions (Research & Development, Manufacturing & Supply, Finance, Business Unit Directors, Global Diagnostics, Country Managers, In-country Marketers) to ensure alignment and timely execution of plans.
• Partner with Business Analytics to better understand market and customer dynamics, leverage insights in brand planning and measure post launch performance.
• Lead commercialization forecasting and participate/influence final global forecasts.
• Oversee for assigned projects external partner relationships, including agencies
• Participate in Global Asset Team meetings
• Contribute to long term brand and therapeutic area and lifecycle plans and activities