Lead Brand Marketing Manager (Alabang Muntinlupa)

at  Robert Walters

A Lead Brand Marketing Manager (Alabang Muntinlupa) job has become available at one of the leading insurance companies in the Philippines.

KEY REQUIREMENTS:

• Proven experience in crafting and implementing comprehensive brand strategies
• Strong ability to identify target market segments, analyse market trends, and conduct competitor research
• Experience in coordinating product launches and promotional activities
• Ability to collaborate effectively with sales teams to align marketing efforts with sales objectives
• Experience in planning and executing advertising campaigns
• Strong creative skills for developing compelling content
• Experience in crafting go-to-market strategies for new products or services
  This is a leading player in the industry, renowned for their commitment to innovation, quality, and customer satisfaction. They offer a dynamic and inclusive work environment that fosters creativity and collaboration. Their employees enjoy a range of benefits including flexible working arrangements, professional development opportunities, and a supportive team culture. This is an exciting opportunity to join a company that values its employees and is committed to their growth and success.
  If you’re ready to take the next step in your career as a Lead Brand Marketing Manager (Alabang Muntinlupa), this role is right for you.
  Apply now or reach out to me at paula.piala@robertwalter.com for a private discussion.
  Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
  A Lead Brand Marketing Manager (Alabang Muntinlupa) job has become available at one of the leading insurance companies in the Philippines

ABOUT THE LEAD BRAND MARKETING MANAGER (ALABANG MUNTINLUPA) ROLE:

This role presents a golden opportunity to craft and implement comprehensive brand strategies that perfectly align with the company’s overarching vision and objectives. The successful candidate will have the privilege of identifying target market segments, analysing market trends, and conducting competitor research to drive brand differentiation and enhance market positioning. This role also involves coordinating product launches and promotional activities to drive product awareness and customer engagement. The Lead Brand Marketing Manager will work hand in hand with sales teams to ensure marketing efforts are in sync with sales objectives.

KEY RESPONSIBILITIES:

• Crafting and implementing comprehensive brand strategies that align with the company’s overall vision and objectives
• Identifying target market segments, analysing market trends, and conducting competitor research
• Coordinating product launches and promotional activities to drive product awareness and customer engagement
• Working closely with sales teams to align marketing efforts with sales objectives
• Planning and executing advertising and promotional campaigns to reach the target audience
• Collaborating closely with creative teams to develop compelling content
• Crafting and implementing go-to-market strategies for new products or services
  The ideal candidate for the Lead Brand Marketing Manager position brings a wealth of experience in brand strategy development and execution, has a proven track record of identifying target market segments, analysing market trends, and conducting competitor research.