Lead Brand Marketing Manager (Insurance)

at  Robert Walters

This role presents a golden opportunity for an experienced and passionate Lead Brand Marketing Manager (Insurance) to craft and implement comprehensive brand strategies that perfectly align with the company’s overarching vision and objectives. The successful candidate will have the privilege of identifying target market segments, analysing market trends, and conducting competitor research to drive brand differentiation and enhance market positioning.

This role also involves coordinating product launches and promotional activities to drive product awareness and customer engagement. The Lead Brand Marketing Manager will work hand in hand with sales teams to ensure marketing efforts are in sync with sales objectives.

• Golden opportunity to craft and implement comprehensive brand strategies
• Privilege of identifying target market segments, analysing market trends, and conducting competitor research
• Coordinate product launches and promotional activities to drive product awareness and customer engagement

WHAT YOU’LL DO:

As a Lead Brand Marketing Manager, you will be at the forefront of crafting comprehensive brand strategies that perfectly align with our client’s vision. You will identify target market segments, analyse market trends, conduct competitor research, and coordinate product launches. Your role will involve working closely with sales teams to ensure marketing efforts are aligned with sales objectives. You will plan and execute advertising campaigns, collaborate with creative teams to develop compelling content, and craft go-to-market strategies for new products or services.

• Crafting and implementing comprehensive brand strategies that align with the company’s overall vision and objectives
• Identifying target market segments, analysing market trends, and conducting competitor research
• Coordinating product launches and promotional activities to drive product awareness and customer engagement
• Working closely with sales teams to align marketing efforts with sales objectives
• Planning and executing advertising and promotional campaigns to reach the target audience
• Collaborating closely with creative teams to develop compelling content
• Crafting and implementing go-to-market strategies for new products or services

This role also involves coordinating product launches and promotional activities to drive product awareness and customer engagement. The Lead Brand Marketing Manager will work hand in hand with sales teams to ensure marketing efforts are in sync with sales objectives.

• Golden opportunity to craft and implement comprehensive brand strategies
• Privilege of identifying target market segments, analysing market trends, and conducting competitor research
• Coordinate product launches and promotional activities to drive product awareness and customer engagemen

The ideal candidate for this Lead Brand Marketing Manager position brings a wealth of experience in brand strategy development and execution. You have a proven track record of identifying target market segments, analysing market trends, conducting competitor research, coordinating product launches, planning advertising campaigns, developing compelling content, crafting go-to-market strategies for new products or services. Your ability to collaborate effectively with sales teams to align marketing efforts with sales objectives will be key to your success in this role.

• Proven experience in crafting and implementing comprehensive brand strategies
• Strong ability to identify target market segments, analyse market trends, and conduct competitor research
• Experience in coordinating product launches and promotional activities
• Ability to collaborate effectively with sales teams to align marketing efforts with sales objectives
• Experience in planning and executing advertising campaigns
• Strong creative skills for developing compelling content
• Experience in crafting go-to-market strategies for new products or service