Lead, Marketing Events & Partnerships

at  WeWork

ABOUT US

At WeWork we provide inspiring and flexible workplace solutions to help businesses – small, medium, or large – thrive in more than 150 cities globally. The future of work is happening right now, and we are leading this moment. United by a common purpose, here we will empower tomorrow’s world at work. Join us on our journey as we give our members the freedom and support to push boundaries in their industries, and work to redefine our own.

WeWork is looking for a talented Lead, Marketing Events & Partnerships to join the Global Marketing team, based in London. This role will focus on planning, executing, and evaluating a diverse range of marketing events to promote the WeWork brand and generate sales pipeline. The role requires a detail-oriented planner with project management skills, an understanding of the full event planning and marketing cycle, and the ability to collaborate effectively across cross-functional teams. The Lead, Marketing Events & Partnerships will support comprehensive events, manage budgets, and be responsible for logistics to ensure flawless execution of event and partner opportunities. They will focus on events and projects that include, but are not limited to, managing a scalable events framework, potential new member and existing member activations, high profile thought leadership events, consumer, broker and CRE industry events, external partnership proposal and management (including comarketing events), and marketing assets. The successful candidate will be collaborative, successful in a fast-paced environment, have excellent communication skills and a track record of bringing events and partnerships from concept to execution.

Responsibilities

• Support the Marketing Events Managers and Global Events Partnerships Manager to execute global and regional events in collaboration with all marketing departments and external stakeholders.
• Manage event and marketing materials, including but not limited to, checklists, run-of-shows, event registration sites, and onsite event materials.
• Cultivate & manage relationships with potential vendors, providers and partners to stay on top of new and potential opportunities (both paid and barter).
• Support administrative aspects of event logistics, including vendor onboarding and management, venue sourcing, contracts, supply ordering, and staffing.
• Consult with local teams as needed on best practices, recommendations and toolkits to enable success.
• Lead/participate in marketing team meetings, sales training sessions, company meetings, and industry events as needed.