Lead Marketing Production Consultant

at  Wells Fargo

Wells Fargo is seeking a Lead Marketing Production Consultant in the Consumer Data and Engagement Platforms (CDEP) organization. Learn more about our career areas and business divisions at wellsfargojobs.com

In this role, you will:

• Lead process design, optimization and solutioning of Salesforce Marketing Cloud (SFMC)
• Lead and manage email marketing production of campaign deliverables for complex email marketing programs, including personalization, dynamic content, SQL, automation and journey mapping
• Build and manage strategic relationships through collaboration with marketing campaign managers and leaders to design and adjust execution plans based on strategic priorities
• Work with stakeholders to collaborate on defining key campaign parameters and overall creative approach for email production
• Lead cross-functionality projects to develop and refine systems, processes, capabilities, and best practices to improve email marketing production
• Review and analyze email programs to develop solutions to optimize campaign production efficiency
• Collaborate and consult with product, technology, and other organizational units to identify and implement solutions to a wide range of program challenges

Required Qualifications:

• 5+ years of Marketing Production experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 5+ years of Salesforce Marketing Cloud (SFMC) experience. Must be able to translate business requirements into solutions that demonstrate Salesforce platform & facilitate business outcomes
• Ability to guide/lead/train email marketing consultants on SFMC capabilities and paths to solutions
• Advanced knowledge of SQL and queries, Email Studio, Automation Studio, Journey Builder and analytics to produce desired outcomes in SFMC
• BS/BA degree or higher
• Ability to apply email marketing insights and subject matter expertise to partner with campaign managers to implement effective campaign execution
• Ability to understand stakeholders’ perspective and demonstrate responsiveness to their needs
• Experience leading strategic partnerships, cross functionality teams, and strategic projects while consulting with stakeholders on email marketing programs

Job Expectations:

• This position offers a hybrid work schedule
• This position is not eligible for Visa sponsorship
• Relocation assistance is not available for this position

May be considered for a discretionary bonus, Restricted Share Rights, or other long-term incentive awards.
Salary range is determined by location of the job
Job posting may come down early due to volume of applicants.

APPLICANTS WITH DISABILITIES

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

• Lead process design, optimization and solutioning of Salesforce Marketing Cloud (SFMC)
• Lead and manage email marketing production of campaign deliverables for complex email marketing programs, including personalization, dynamic content, SQL, automation and journey mapping
• Build and manage strategic relationships through collaboration with marketing campaign managers and leaders to design and adjust execution plans based on strategic priorities
• Work with stakeholders to collaborate on defining key campaign parameters and overall creative approach for email production
• Lead cross-functionality projects to develop and refine systems, processes, capabilities, and best practices to improve email marketing production
• Review and analyze email programs to develop solutions to optimize campaign production efficiency
• Collaborate and consult with product, technology, and other organizational units to identify and implement solutions to a wide range of program challenge