Lifecycle Campaign Manager, B2C

at  REA Group

Lifecycle Campaign Manager, B2C
We’re REA
REA Group
is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you’re at on your property journey, we’re here to help with every step - whether that’s finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Where the team fits in
The Lifecycle & Engagement team is responsible for developing personalised omni-channel Consumer journeys that engage our audiences at every stage of their property journey and help them take their next step. We leverage our Marketing technology Braze and Tealium and work collaboratively with stakeholders to drive business outcomes.
This role will focus on driving growth for our Developer business, experimenting with personalisation of New homes experiences in the right point in a realestate.com.au consumer’s journey, to help them reach their property goals.
This role will work closely with the wider Lifecycle & Engagement team, Marketing Automation & Enablement, Developer and Consumer Product to prioritise, develop, execute, and measure campaigns and share learnings in cross-functional teams.

What the role is all about

• Collaborate with stakeholders to define and prioritise new opportunities, balancing consumer relevancy and maximising ROI for REA
• Being an expert in lifecycle communications and provide support and recommendation to other teams looking to evolve their experiences
• Have a deep understanding of consumer audience and use data and insights to develop campaign concepts in collaboration with UX designers
• Developing personalised, relevant and timely messaging and communication, building an end-to-end journey of Consumer-led experiences that ladder up to OKR’s
• Develop and execute on a robust optimisation testing stream with continual testing and improvements to be managed within all Braze channels, canvases and campaigns with the goal of proving incremental uplift in engagement and conversion
• Manage audience targeting, monitoring counts, campaign proofing, testing and launching within Braze
• Manage the communication schedule based on contact rules cross-channel to maximise engagement and ROI
• Analyse the performance of campaigns and showcase key learnings and insights within the team and across the business
• Maintain a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertise.
• Champion the consumer experience and maintain up to date knowledge on lifecycle marketing and personalisation best practise.

Who we’re looking for

• 5 years + experience in similar Lifecycle or Marketing roles with the ability to create campaign plans, manage projects and timelines and is confident getting hands on in a Marketing platform.
• Strong attention to detail and passion for creating great consumer experiences
• Someone technically savvy and strong at all aspects of campaign creation and management – experience with a marketing automation platform, Braze desirable
• Ability to identify new opportunities, quantify estimated business and consumer impact, shape ideas into actionable campaign plans through to implementation and post launch analysis
• Data and results led, experienced in creating testing strategies to increase and measure communication performance
• Perseverance in solving complex problems, can work cross-functionally to collaborate on the best tech, marketing and CX outcome for campaigns, influencing where required
• Someone willing to get their hands dirty and able to implement, but flexible to switch to a more strategic lifecycle lens when required
• Creative and experimentation mindset – familiar and experienced in optimisation testing processes, methodology and best practice
• Has a desire and willingness to help others
• Work productively in a fast paced and agile environment - #gsd (urban dictionary will help on this one!)

The REA experience
The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.

We offer:

• A hybrid and flexible approach to working - https://rea.to/hybrid-working
• Flexible parental leave offering for primary and secondary carers
• Programs to support mental, emotional, financial and physical health & wellbeing
• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
• Hack Days so you can bring your big ideas to life
• Performance recognition programs because hard work should never go unnoticed

Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you’ve got the skills, dedication and enthusiasm to learn but don’t necessarily meet every single point on the job description, please still get in touch.
If you like the sound of us, then we think you should apply today. We’re proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we’re looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels

• Collaborate with stakeholders to define and prioritise new opportunities, balancing consumer relevancy and maximising ROI for REA
• Being an expert in lifecycle communications and provide support and recommendation to other teams looking to evolve their experiences
• Have a deep understanding of consumer audience and use data and insights to develop campaign concepts in collaboration with UX designers
• Developing personalised, relevant and timely messaging and communication, building an end-to-end journey of Consumer-led experiences that ladder up to OKR’s
• Develop and execute on a robust optimisation testing stream with continual testing and improvements to be managed within all Braze channels, canvases and campaigns with the goal of proving incremental uplift in engagement and conversion
• Manage audience targeting, monitoring counts, campaign proofing, testing and launching within Braze
• Manage the communication schedule based on contact rules cross-channel to maximise engagement and ROI
• Analyse the performance of campaigns and showcase key learnings and insights within the team and across the business
• Maintain a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertise.
• Champion the consumer experience and maintain up to date knowledge on lifecycle marketing and personalisation best practise