Lifecycle Marketing Manager

at  Coral

We are looking for a passionate email marketer that has a clear sense of brand strategy and technical chops for creating effective campaigns and automated flows to both enhance our customer experience as well as conversion rates.

REQUIREMENTS

• 3+ years experience in email marketing or retention marketing at a fast-growing e-commerce brand or consumer-facing company
• Portfolio containing previous work
• Strong experience with Klaviyo required
• Has a strong opinion on design
• Excellent written communication and copywriting skills
• Experience with marketing analysis and working with large sets of data and numbers
• Experience with SMS marketing preferred
• Bonus points if has previous experience with Figma or similar platforms
  Not Pot is your trusty online CBD dealer with a big, cheeky heart. In an industry overflowing with sketchy actors chasing a quick buck, we instead seek to build a brand that will be here for the long run.
  Our kick- products are made with natural, good-for-you ingredients like real fruit fiber, formulated to be non-psychoactive (aka you won’t get high), and tested by top scientists and universities at the forefront of medical cannabis research—we don’t mess around! Beyond making best-in-class products, our mission is to foster an engaging and thought-provoking conversation around the modern cannabis industry and contribute to variety of causes that we believe lift and professionalize the entire industry.
  As a small, distributed team, we care deeply about building a culture around trust, diversity, and transparency (we know everyone says this, but we really mean it!). You will have significant independence and expected to have the autonomy to think on your feet and speak/act thoughtfully on behalf of the company.
  Not Pot is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We don’t care about where you went to college, your degree, your age, or what fancy names you might have on your resume. Instead, we’re looking for good people: good at work and with a good hear

• Organize and plan the creation, design, and development of new email campaigns that effectively drive sales and customer retention
• Constantly build, scale, and purge email databases for future campaigns for list cleanliness
• Work with the marketing team to develop a sound, holistic marketing strategy that combines paid social and email
• Work alongside the customer service team to ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Analyze campaign results and report on sales revenue generated from email marketing efforts