Lions Division - Marketing Operations Specialist

at  Ascential

We’re looking for a Marketing Operations Specialist - Lions Division (6 Months FTC) to join our team in London as part of our Marketing function..
Your Role: You will be the go-to person to drive operational excellence within the Lions division marketing team and is a key link between the brands within the division and the central Digital Marketing team. The role acts as a single point of contact to pre-empt operational challenges, create solutions and execute on them.

Key Responsibilities

• Working with the Project Manager and the relevant Lions Brand and CRM Support Team members to translate any requirements involving Adobe Marketo in the lead process for Contagious and co-ordinate activity the relevant work streams and ensure all activities delivered to schedule.
• Initiating campaign/programme kick-off sessions with contributors and stakeholders across the business including but not limited to: product marketing, content, design, marketing performance & automation and data.
• Working with the Marketing Automation team to ensure accurate audience lists are defined and constructed in line with campaign or programme goals.
• Ensuring campaign delivery is on track with any blockers/slippage escalated.
• Providing regular periodic status reports tracking campaign/programme initiatives against deadline and support ad hoc “light” data requests as needed.
• Working with the Digital Analytics team to ensure measurement frameworks are set up to track programme or campaign performance and that regular periodic reporting and dashboards are being shared with the appropriate audience(s).
• Scheduling and facilitating kick off meetings, status meetings, and Work in Progress meetings (Forecast vs. Budget.) including a weekly stand-up
• Ensure actions defined as part of the aforementioned meetings are captured and executed e.g. optimisation decisions, spend reallocation etc.
• Ensuring creative and digital assets (included but not limited to: emails, display ads, social ads, landing pages, microsites, ATL ads, event collateral, webinars,) are delivered on time, and to specification for activation.
• Ownership of accurate application naming conventions and UTM provision for Marketo programs and assets, for consistency and ease of reporting.
• Working with the team(s) to manage tickets in Hive /Monday (our workflow management tool)
• Working with the team to develop a framework for asset management and documenting learnings from programmes/campaigns.
• Co-ordinating all deliverables relating to Quarterly Marketing Reviews and/or event wash-up reports ensuring deadlines are met and outputs are in-line with requirements.
• Liaising with other Ascential Marketing Operations Managers, Design and Content Leaders and Marketing Performance & Automation leaders to maximise learnings across the portfolio as well as consistently improve our output and ways of working.
• Contribute to a dynamic delivery culture across the team. Drive celebration of our wins, and lessons to be learned from our losses.
• Covering for the other Lions Division Operations specialist when absent.

Your Experience

• Strong, demonstrable experience in digital marketing, marketing operations; analytics or similar role
• Familiarity with marketing to the B2B audience, particularly with advertisers, agencies and publishers both at company (ABM) and individual level
• A data-driven mindset and the ability to strategize with cross-functional teams and execute marketing campaigns.
• Exposure to direct marketing tactics, including email, webinars, sponsorships, trade shows, mobile and use of third-party data sources.
• Ability to lead multiple projects at the same time in a fast-paced environment.
• Technically capable, excellent communicator who is able to explain complex items to various stakeholders and understand projects that have different analytical goals and needs.
• Marketo knowledge (ideally Certified) is a must and Salesforce knowledge is a nice to have
• Excel and Google Slides knowledge.

If you don’t meet every single requirement, we’d still encourage you to apply. At LIONS Division, we are committed to creating a diverse, inclusive and authentic workplace, so if you are excited about this role we would still like you to apply.
Who are we?
LIONS Division showcases global best practice in creativity, effective and impactful marketing. We set the global benchmark in creative and effective marketing and, through our insight and advisory services, enable brands and their partners to reach and exceed it.
We provide a suite of solutions that connect, inform and unlock potential for people and businesses, covering events, intelligence, training and advisory services. Our five-day Festival in Cannes, France is the meeting place for the global marketing community and a celebration of the world’s most excellent and effective work.
LIONS Division is part of Ascential plc. Ascential takes the world’s leading brands to the heart of what’s next for their industries. We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors. Ascential plc is listed on London Stock Exchange.
Why Choose Us?
Two divisions. Three continents. One great culture.
We strive for the highest standards in everything we do. But that’s not just for our customers. We want working for Ascential to be the best career move you’ve ever made.
Ascential is a people-powered company, and we’re committed to supporting each and every one of them. We publish an annual Diversity, Equity and Inclusion Report that sets out our goals, commitments and progress so far. We invest in Employee Groups, empowering them to run educational events, support charities that they’re passionate about, and share experiences with colleagues. These groups include Able to Thrive, Ascential Pride, Black in Business and Empower Women’s Network. And our inclusive recruitment practices and early talent programmes help us to bring curious, passionate people from every walk of life into our team.
We’re committed to ensuring that the impact of our business on our environment - and the communities we operate in - is a positive one. That means making sure that each event we run is the most sustainable it’s ever been. We also default all of our pension plans to ESG options, so that our people’s savings are invested in ways that help rather than hinder our planet.
Helping people to connect and drive progress isn’t a business-only goal. We know that the world is a better place when we all lead with heart, supporting charitable causes that make a difference. We provide opportunities to give back through Volunteer Days, our Employee Groups and our charity partner, The Prince’s Trust.
We value output, not hours. Most of our roles ask for 1-2 days a week in your nearest office. But if that’s not possible for you, let’s talk. Flexible work conversations are actively encouraged here, and always will be.

Only you know what’s most important to you. That’s why we offer benefits packages that you can tailor to your needs. These include:

• 25 days of holiday per year - with an option to buy/ sell upto 5 days
• Pension, Life Assurance and Income Protection
• Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
• Employee assistance programme, season ticket loans and cycle to work scheme
• Volunteering opportunities and charitable giving options
• Great learning and development opportunities.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
If we inspire you, why not join and inspire us? Find out
mor

• Working with the Project Manager and the relevant Lions Brand and CRM Support Team members to translate any requirements involving Adobe Marketo in the lead process for Contagious and co-ordinate activity the relevant work streams and ensure all activities delivered to schedule.
• Initiating campaign/programme kick-off sessions with contributors and stakeholders across the business including but not limited to: product marketing, content, design, marketing performance & automation and data.
• Working with the Marketing Automation team to ensure accurate audience lists are defined and constructed in line with campaign or programme goals.
• Ensuring campaign delivery is on track with any blockers/slippage escalated.
• Providing regular periodic status reports tracking campaign/programme initiatives against deadline and support ad hoc “light” data requests as needed.
• Working with the Digital Analytics team to ensure measurement frameworks are set up to track programme or campaign performance and that regular periodic reporting and dashboards are being shared with the appropriate audience(s).
• Scheduling and facilitating kick off meetings, status meetings, and Work in Progress meetings (Forecast vs. Budget.) including a weekly stand-up
• Ensure actions defined as part of the aforementioned meetings are captured and executed e.g. optimisation decisions, spend reallocation etc.
• Ensuring creative and digital assets (included but not limited to: emails, display ads, social ads, landing pages, microsites, ATL ads, event collateral, webinars,) are delivered on time, and to specification for activation.
• Ownership of accurate application naming conventions and UTM provision for Marketo programs and assets, for consistency and ease of reporting.
• Working with the team(s) to manage tickets in Hive /Monday (our workflow management tool)
• Working with the team to develop a framework for asset management and documenting learnings from programmes/campaigns.
• Co-ordinating all deliverables relating to Quarterly Marketing Reviews and/or event wash-up reports ensuring deadlines are met and outputs are in-line with requirements.
• Liaising with other Ascential Marketing Operations Managers, Design and Content Leaders and Marketing Performance & Automation leaders to maximise learnings across the portfolio as well as consistently improve our output and ways of working.
• Contribute to a dynamic delivery culture across the team. Drive celebration of our wins, and lessons to be learned from our losses.
• Covering for the other Lions Division Operations specialist when absent