Local Marketing Account Executive

at  Cumulus Media

THE AUDIO INDUSTRY IS ON FIRE – FROM PODCASTING AND STREAMING TO SMART SPEAKERS AND LIVE RADIO – AND IT’S NEVER BEEN A MORE EXCITING TIME TO JOIN AND GROW WITH ONE OF THE COUNTRY’S LARGEST AND MOST SOPHISTICATED AUDIO COMPANIES!

CUMULUS MEDIA | (Fort Walton/Destin, FL) is seeking a talented and dynamic Local Marketing Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional. Successful candidates will be able to present clients with multi-media business options that include both traditional media and highly targeted digital products, such as:

• Radio, Audio Streaming and Podcast Advertising
• Website Design, Optimization, and Repair
• Digital Display Advertising
• Reputation (Online Review) Monitoring & Management
• DNA Digital (Data Driving Digital Advertising)
• Call tracking
• YouTube and Online Video Advertising
• OTT (App Based & Online Television)
• Mobile Geofencing
• Search Engine Optimization
• Google AdWords
• Social Media Advertising and Content Creation
• Political Advertising
• Event Marketing and Management
• Recruitment Advertising

Our Fort Walton/Destin market is the leading radio/digital Company of the Emerald Coast, hands down! Five big radio stations including WZNS / Z96.5, WKSM / 99ROCK, WNCV / COAST 93.3, WYZB / NASH105.5 AND WFTW / TALK1260AM & 107.5FM, and the market’s exclusive suite of Digital Solutions. Local radio stations reach over 414,000 people weekly in the Fort Walton Beach metro/Okaloosa areas; as well as Santa Rosa and Walton Counties - but our reach extend well beyond that with CUMULUS BROADCASTING’s network of radio stations across the US and our Westwood One Radio Network. We have marketing solutions for unique clients and businesses of all sizes across the US.

QUALIFICATIONS:

• 1-3 years of successful outside sales experience required; exposure to Media Sales preferred.
• Bachelor’s degree in business, marketing or related field is preferred.
• Strong understanding of lead generation and ability to connect with viable prospects.
• Comprehension of sales metrics, requirements to fill a sales funnel/robust pipeline of residual business.
• Tech-savvy – working knowledge of the Microsoft Office Suite programs, social networking platforms, and CRM tools/software platforms.
• Positive attitude and passion for the job.
• Flexible and creative; willingness to learn and grow professionally.
• Excellent communication skills - strong presenter to clients of sales opportunities and post-sale successes.

EXPERIENCE

Not Specified

• Able to identify client business needs through a deep understanding of their goals, objectives, and processes; as well as their external environment, including key market and consumer trends to proactively develop solutions to meet client objectives.
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events, etc.)
• Become a Subject Matter Expert (SME) in both digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers.
• Excel at prospecting and seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects.
• Prepare orders, resolve billing issues, and submit regular sales, reports – pipeline lists, forecasts, and competitive analysis.
• Stay abreast of the competitive landscape and emerging technologies.
• Think creatively and generate original ideas.
  Job Requirements: