Local Marketing Account Executive

at  Cumulus Media

CUMULUS MEDIA | PENSACOLA, FL is seeking a talented and dynamic Marketing Account Executive with a digital focus who thrives in a fast-paced working environment.

Our Marketing Account Executive with a digital focus can serve their clients in Pensacola and their contacts across the US with multi-media options that include traditional media and highly targeted digital products including:

• Radio, Audio Streaming and Podcast Advertising
• Website Design, Optimization, and Repair
• Digital Display Advertising
• Reputation (Online Review) Monitoring & Management
• DNA Digital (Data Driving Digital Advertising)
• Call tracking
• YouTube and Online Video Advertising
• OTT (App Based & Online Television)
• Mobile Geofencing
• Search Engine Optimization
• Google AdWords
• Social Media Advertising and Content Creation
• Political Advertising
• Event Marketing and Management
• Recruitment Advertising

Our local radio stations reach over 220,000 people weekly in and around Pensacola and the Gulf Coast. But our reach and opportunities extend well beyond just our local market with our network of owned and operated Cumulus radio stations across the US, to our resources at our company owned Westwood One Radio Network and all the new exciting digital products that we can offer our customers. We have marketing solutions for small mom and pop stores all the way up to national chains that needs to reach unique customers and clients across the US.
We are looking for someone who has an interest being a modern multifaceted media sales representative, and that means selling multiple mediums and solutions.
We are focusing on people who are passionate, motivated, goal-oriented, and highly competitive individuals with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional.
CUMULUS MEDIA | PENSACOLA, FL currently features 5 stations in the Pensacola area and surrounding counties. Our stations include: HOT 94.1, WMEZ-FM; News Talk 1370/104.9 WCOA; Urban Adult Contemporary Magic 106.1 WRRX; Country 102.7 WXBM; Classic Hits JET 100.7 WJTQ.
Our successful candidate will identify and develop new business opportunities; grow existing client relationships; offer solutions that help clients achieve their business goals; closes business and meets or exceed set sales targets.

QUALIFICATIONS:

• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Excellent communication skills
• Experience developing new business relationships in an outside sales role
• Excellent presenter to clients of sales opportunities and post-sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics to fill a sales funnel and robust pipeline of residual business
• Positive attitude with the willingness to get beyond comfort zone to grow professionally
• High energy and passion for the job
• Flexible and creative
• Digitally savvy
• 1-3 years in Media Sales background preferred/required
• Bachelor’s Degree in Business, Marketing or related field is preferred/required

EXPERIENCE

Not Specified

• Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
• Beyond our broadcast products, have strong familiarity and become full versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers.
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis
• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
• Think creatively and generate original ideas
  Job Requirements: