Manager Brand and Product Marketing

at  Racq

Manager Brand and Product Marketing(Job Number: 240000SO)
Description
RACQ has grown to become Queensland’s largest club with 1.7m members, and as our world around us evolves, we stand ready to support Queenslanders through their next significant shift: the transition to clean and renewable energy on the roads and in their homes.
Our purpose is to drive a positive future for all Queenslanders. It’s core to all we do – and we’re seeking a talented brand and marketing leader inspired to do the same.
In this newly created role, reporting to the General Manager Marketing, Membership and Digital, you will be responsible for RACQ’s marketing, advertising, and media strategy across the group.
In the fast-evolving landscapes of roadside assistance, insurance, and banking marketing, you will contribute to, and shape transformative changes driven by technological, regulatory, competitive and consumer behavioural shifts.
In alignment with the Group’s business performance objectives, you will lead a team of subject matter experts to enable member and commercial outcomes.

Overall

• Brand strategy, design, and governance.
• sponsorship and marketing partnerships strategy and execution.
• Product marketing strategy, production, and execution.
• Delivery of acquisition/growth outcomes.
• Paid channel management and optimisation.
• Agency (Media, Creative and Activation) partner relationship management and negotiation.

More about this opportunity

• Enable and provide key support to develop RACQs marketing and brand strategy designed to deepen our relationship with members and build demand to achieve our business objectives and key performance measures.
• Lead the delivery of the group-wide campaign and media approach to support brand and our diverse products and services in market.
• Driven by a deep understanding of RACQ’s brand and various customer segments and committed to leading your team to produce market leading campaigns to drive awareness and consideration.
• Collaborate with colleagues across Marketing and Membership, Strategy and Culture, Member Engagement, Finance, Technology, and Analytics on programs of work to develop, test and implement relevant member experiences that deliver marketing results.
• Lead a team responsible for the planning and implementation of end-to-end multi-channel marketing campaigns to ensure data/insights-driven and member-centric results for the insurance, bank, and assistance businesses.

People

• Lead and inspire a highly effective and motivated team to execute marketing campaigns that deliver business results within scope and timelines.
• Provide effective staff management, mentoring, coaching, training, and career development planning and guidance to direct and in-direct reports across the team.
• Lead the engagement with relevant group functions for the Marketing and Membership division to form a dep understanding of their business goals, priorities, and roadmap, connecting them with the relevant teams with Marketing and Membership to help them to achieve their objectives.
• Manage day to day relationship with our Advertising and Media Agencies.

Process

• Conduct ongoing brand, competitor, and advertising analysis.
• Manage brand approvals, brand guidelines, RACQ’s external communication and marketing approval framework and relevant regulatory compliance obligations.
• Actively manage the RACQ brand architecture and guidelines including positioning, creative platforms, brand integrations and brand assets.
• Develop and manage RACQ sponsorship marketing strategy to drive commercial outcomes.
• Lead the team to maintain an efficient and effective work practice; compliance with approved Group policies, procedures, and industry regulations; alignment with key business departments including Legal, Compliance, Distribution, Analytics, Advocacy and Product teams.
• Responsible for the management of our group wide marketing budget to ensure effective spend, forecasting and reconciled monthly.