Manager, Coach Marketing

at  USTA National Headquarters

WHO WE ARE

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

• Responsible for overseeing and implementing comprehensive marketing strategies to promote USTA programs, digital products, and services for tennis coaches to drive engagement and foster the growth of quality and diverse tennis coaches to provide players with exceptional on-court experiences. This role involves a combination of both tactical and strategic responsibilities outlined below.
• Partner with Senior Manager, Coach Marketing in the development of annual and long-term marketing plans for USTA programs, digital products, and services related to coaches.
• Develop and support recommended strategies for engaging, acquiring, and retaining tennis coaches to increase the number of quality and diverse coaches that participate in USTA programs and digital products. This includes but is not limited to:
• Execute marketing plans that could include: email offers, paid media, and other elements
• Manage promotional offers and upsells
• Support the development and execution of marketing and advertising materials across all channels and ensure brand consistency at all touchpoints.
• Develop and execute direct marketing plans to drive coach engagement including 360 marketing campaigns.
• Work closely with the rest of the CT Marketing team to ensure customer journey cohesion between coaches, players and facilities.
• Establish key performance indicators (KPIs) for each marketing campaign and ensure alignment with broader strategic priorities and organizational goals.
• Monitor marketing program results by developing a measurement and analytics plan in collaboration with internal analytics teams.
• Evaluate and optimize campaigns and business as usual activities to achieve goals.
• Support internal business units with day-to-day needs, including manual and collateral development.
• Manage third-party vendors in the development, execution, and reporting of campaigns and any effort facilitated outside USTA channels
  Qualifications: