Manager, Content Marketing

at  Element Fleet Management

Get started on an exciting career at Element!
Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.
What We Need
Element Fleet Management is seeking a Content Marketing Manager to join our Marketing team. As the largest pure-play fleet manager in the world, we provide unmatched products and services and solutions to our clients. At Element, employees play a critical role in delivering value to clients and ensuring an exceptional client experience. We are committed to the success of our clients, employees, and investors by fostering a culture where every employee can make a difference!
As the Content Marketing Manager you’ll create compelling, engaging, buyer-focused content that drives thought leadership and demand generation. You’ll lead our commercial content marketing strategy— including creating optimized content across media channels and opportunity lifecycle (from lead to client). This role is in office T,W,TH weekly at our office in Mississauga or Toronto ON, or Hopkins MN.

Are you:

• Able to partner with peers and leadership to establish discipline and rigor in the content development process?
• Able to effectively work across a highly matrixed organization to develop compelling marketing content and move initiatives forward?

A Day in the Life

• Plan and execute a multi-channel content strategy that integrates into a broader user journey, guiding users toward conversion
• Ideate, write and produce marketing materials including email, landing pages, e-books, blogs, case studies, datasheets, webinars, web ads, infographics, and sales presentations
• Implement SEO best practices, ensure content adheres to brand voice, style, and tone, and maintain editorial integrity
• Work hand-in-hand with campaign strategists, sales & account management, and product marketers to transform insights into compelling and easy-to-understand content
• Maintain editorial calendars and develop and manage workflows to meet editorial and campaign deadlines
• Collaborate with internal and external creative partners to produce brand-compliant assets with relevant storytelling

Requirements

• Minimum 5-7 years of content marketing and copywriting experience, ideally in B2B environments
• Minimum 2 – 3 years of people leadership experience
• Excellent writing, editing, and presentation skills
• Experience in graphic design a plus
• Have a portfolio of compelling content written
• Understanding of B2B buy journeys and demand generation
• Experience writing with an SEO goal
• Strong project management skills and familiarity with project management applications

What’s in it for You

• A culture of innovation, empowerment, decision-making, and accountability
• Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness
• Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays)
• Hybrid work environment for most positions

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.
Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to
talentacquisition@elementcorp.com or call (800) 665-9744

Please refer the Job description for details