Manager, Customer Marketing - Agribusiness

at  TELUS Agriculture Consumer Goods

Join our team:
TELUS Agriculture & Consumer Goods (TAC) is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative technology solutions we offer.
Our team members include people like you – enthusiastic, innovative, passionate and energetic. We believe that you’ll find our high-performance culture personally fulfilling, professionally challenging and financially rewarding.
Here is what you will do:

As a senior member of the Brand & Customer Marketing team, the Manager, Customer Marketing - Agribusiness will play a vital role in leading the team responsible for demand generation for our Agribusiness solutions. Your responsibilities will include:

• Leading the development and execution of all demand generation efforts, including ABM, content and event marketing; working in collaboration with the digital promotions team to deliver results
• Translating overall business unit objectives and targets into goals and plans for the Agribusiness marketing team
• Working in collaboration with the brand team and agency partners to deliver content and creative that is customer-focused, compelling and on-brand
• Regularly engaging a wide range of stakeholders across sales, product marketing, product and customer success to develop strategies, messaging, and processes that drive buy-in and collaboration between sales and marketing throughout the funnel
• Managing weekly and monthly reporting on KPI’s to senior-level stakeholders across the organization. Developing action plans accordingly
• Identifying, building and managing strategic partnership programs across the industry, ensuring maximum value is captured
• Supporting the harmonization of acquired brands and teams into the larger Marketing and Revenue Operations team
• Driving team engagement and professional development of members of the Agribusiness and larger Brand & Customer marketing team
• Building processes, tools and ways of working that support high-quality, efficient and collaborative work across the sales, marketing, product and customer success teams
• Judiciously managing the expenditures and ROI of the Agribusiness marketing budget

QUALIFICATIONS

You’re the missing piece of the puzzle:

• 10+ years experience in a marketing related role
• Post-secondary degree or equivalent experience
• Proven expertise driving results in a B2B environment leveraging ABM
• Experience influencing decision making across diverse business teams, along with the ability to turn data into meaningful insights and action plans
• Must be comfortable with autonomy, able to manage multiple stakeholders and projects with extreme attention to detail and organisation skills
• A collaborator who can work cross-functionally – role requires substantial relationship management both internal and external to the business unit
• Strong business acumen with an ability to evaluate ideas against business needs and success criteria
• Ability to simplify complex issues and proven track record of developing highly effective executive communications
• Experience influencing decision making across diverse business teams
• Experience in the Agriculture industry (retail or manufacturing) industry an asset
• Marketing experience in a SaaS role considered an asset

Great to haves:

• Self-starter – able to work independently; anticipates needs and takes initiative
• Analytical – able to quickly synthesize key information and take action to drive results
• Organized – excellent time management and prioritization skills
• Adaptable – comfortable working in a dynamic, quickly evolving environment
• Problem solver – able to easily pivot and find new, innovative solutions
• Team oriented – exceptionally strong interpersonal skills, works well with individuals across teams
• Leader - able to create clarity and define success in a way that motivates and inspires a team around delivery
• Coach-like - guides and empowers team members through feedback, questions, and support to foster growth and maximize their potential.
• Customer focused - pays close attention to the pivotal details that impact clarity and delight in the customer journey

• Leading the development and execution of all demand generation efforts, including ABM, content and event marketing; working in collaboration with the digital promotions team to deliver results
• Translating overall business unit objectives and targets into goals and plans for the Agribusiness marketing team
• Working in collaboration with the brand team and agency partners to deliver content and creative that is customer-focused, compelling and on-brand
• Regularly engaging a wide range of stakeholders across sales, product marketing, product and customer success to develop strategies, messaging, and processes that drive buy-in and collaboration between sales and marketing throughout the funnel
• Managing weekly and monthly reporting on KPI’s to senior-level stakeholders across the organization. Developing action plans accordingly
• Identifying, building and managing strategic partnership programs across the industry, ensuring maximum value is captured
• Supporting the harmonization of acquired brands and teams into the larger Marketing and Revenue Operations team
• Driving team engagement and professional development of members of the Agribusiness and larger Brand & Customer marketing team
• Building processes, tools and ways of working that support high-quality, efficient and collaborative work across the sales, marketing, product and customer success teams
• Judiciously managing the expenditures and ROI of the Agribusiness marketing budge