Manager Digital Communications

at  Australian Reinsurance Pool Corporation

ARPC POSITION DESCRIPTION

Function: Public Affairs & Communications Classification broadband: EL1
Location: Sydney Security clearance: Baseline
Role Reports to (role title): Head of Public Affairs and Communications
Direct Reports (role titles): 1+ Currently: Coordinator, Digital Communications

KEY ACCOUNTABILITIES

Role model ARPC’s Values and Code of Conduct and capabilities set out in ARPC’s Capability Framework.

DIGITAL COMMUNICATIONS

• Collaborate with public affairs and communication team to develop and implement digital

communication strategies aligned with the agency’s goals and objectives.

• Develop the digital communications strategy in support of the broader communications strategy.
• Develop and deliver all digital communication campaigns across various digital channels from inception to

delivery and post-campaign review.

• End to end campaign delivery, celebrating successes and seeking learning to continually improve

performance.

• Liaise with key internal stakeholders to devise digital campaign plans.
• Manage the effective flow of communications across ARPC’s communications channels.
• Write engaging content for ARPC’s digital platforms, which include website, social media and email

newsletters.

• Act as an administrator for ARPC’s digital and social media accounts.
• Develop a deep understanding of the digital creative environment and how platforms and artificial

intelligence are transforming the media and communication environment and identify risks and

opportunities for ARPC.

• Develop an Integrated Omnichannel Strategy.
• Contribute to the development of the broader communications strategy.
• Plan and prepare budgets for the digital channels in line with overall marketing budget.

QUALIFICATIONS AND EXPERIENCE

Qualifications (indicate whether mandatory or desired)

• Tertiary qualification in Communications, Marketing or related field Mandatory

Experience (minimum type and level of experience required to perform the role)

• Experience in Digital Communications with a strong track record of developing effective digital

communications campaigns in a professional and highly regulated environment Mandatory

• Experience developing and delivering communication plans across complex audience groups Mandatory
• An understanding of concepts such as website tracking, analytics and technical concepts Mandatory
• Knowledge of and experience working in insurance, reinsurance or financial services Desired
• Knowledge and experience working within the machinery of Government Desired

Technical Capabilities (skills, knowledge, technical or specialist capabilities)

• Team skills including excellent interpersonal and communication skills, both verbally and in writing.
• Deep expertise in Communications coupled with passion for the Communications profession.
• Highly developed knowledge of and experience social media platforms and trends.
• Strong knowledge of office suite including Word, PPT and excel.
• Working knowledge of WordPress is desired.
• Excellent analytical skills with the ability to derive simple insights from complex data.
• Excellent interpersonal skills with the ability to effectively negotiate and influence.
• Ability to build strong relationships with various stakeholders.
• Excellent commercial acumen.
• Excellent legislative and regulatory interpretation and application skills to ensure compliance.
• Natural application of insight, initiative, and innovation.
• Astute attention to detail.
• Ability to work as part of a team and autonomously, as a subject matter expert.
• Courteous assertiveness.

ADDITIONAL REQUIREMENTS

ARPC Values

• Respect
• Service
• Integrity
• Wellbeing

ARPC CAPABILITIES (INTEGRATED LEADERSHIP SYSTEM)

ARPC Capabilities describe behavioural expectations for all employees, by classification broadband.

• Shapes strategic thinking.
• Achieves results.
• Cultivates productive working relationships.
• Exemplifies personal drive and integrity.
• Communicates with influence.

PURPOSE OF THE ROLE

This role is responsible for leading the planning, development and implementation of ARPC’s overall digital
content communication strategy. The role will manage and oversee ARPC’s online presence e.g. ARPC’s
website, social media channels, online campaigns and internal intranet sites to ensure information is
accessible, accurate relevant and engaging. The role services all ARPC stakeholder groups, both external and
internal, and will support whole of agency requirements.

Experience (minimum type and level of experience required to perform the role)

• Experience in Digital Communications with a strong track record of developing effective digita