Manager - Digital Marketing - Aldar Education (Temporary)

at  Aldar Academies

Aldar Education is currently seeking an outstanding Manager - Digital Marketing (Temporary) to support with Aldar Education’s digital transformation projects.
As the leading education group in Abu Dhabi, we provide inclusive and innovative learning that inspires and empowers communities. We offer a range of brands for all learners in our community, from nursery through to adult education. We offer the broadest choice of curricula in the largest number of locations in Abu Dhabi.
Starting with one school and 250 students in 2007, Aldar Education has grown into a highly sought-after education provider, now supporting over 38,000 students in 31 schools and a growing network of almost 5000 educators, with over 100 nationalities, offering a wide range of curricula and ancillary services such as a Teacher Training Academy.
Working collaboratively, our education network’s purpose is to empower the next generation to shape our future, directly supporting the educational goals of Abu Dhabi’s government. Today, Aldar Education’s efforts are guided by the Abu Dhabi Economic Vision 2030 plan, which aims to build a sustainable knowledge-based economy through premium education.

MINIMUM QUALIFICATIONS

• Bachelor degree in Marketing

MINIMUM EXPERIENCE

• A minimum of 5 years of experience in a similar role in the region
• Marketing experience is required.
• In-depth understanding of digital marketing principles, including email marketing, SEO, SEM, social media, and analytics.
• Proficiency in Salesforce Marketing Cloud, CRM, Content Management System (CMS), and other relevant marketing tools and platforms.
• Excellent project management skills.
• Experience in the Education sector is preferred.
• Effective analytic and quantitative skills and ability to use data to develop and measure planning and programming strategies.
• Agency experience is preferred

JOB SPECIFIC KNOWLEDGE & SKILLS

• Fluent English communication skills, written and oral.
• Proficiency in Arabic language is preferable.
• Passion for Marketing.
• Strong analytical and project management skills.
• Ability to work independently and on own initiative.
• Strong interpersonal skills to be able to work well in a multi-cultural environment.
• Computer literacy

• Initiate the integration of Salesforce with various marketing tools and platforms to streamline data management and enhance campaign effectiveness.
• Champion the Collaboration with cross-functional teams to ensure seamless integration between Salesforce and other systems, such as Websites, social media, WhatsApp and marketing automation tools.
• Led the creation and Optimization of the SF Marketing Cloud module to enhance touch points and communication templates on the Salesforce CRM platform.
• Utilize marketing automation tools and lead-scoring techniques to identify high-value leads and prioritize follow-up activities.
• Setting up & Leading the development and maintenance of websites, ensuring a seamless user experience and alignment with brand objectives.
• Collaborate with internal stakeholders and external agencies to design and launch new website features, pages, and functionality.
• Own the implementation and customization of CMS to support content creation, personalization, and optimization efforts.
• Lead the inaugurate training and development for internal teams on CMS, CRM and marketing tools best practices and provide ongoing support to ensure efficient content management processes.
• Collaborate with the design team to ensure that website layouts, email templates, and other digital assets adhere to the latest UI and UX trends.
• Stay updated on industry best practices and emerging trends in UI/UX design, incorporating innovative ideas to enhance user engagement and conversion rates.
• Create, Implement and Conduct regular usability testing and gather feedback to identify areas for improvement and optimization in user experience across digital channels.
• Perform other related duties as requested by the direct line reporting Director/managers/ supervisors.