Manager, Digital Marketing - Email

at  Walmart

PREFERRED QUALIFICATIONS:

• Bachelor’s degree in Marketing , Engineering, or related field.
• 4+ years of experience in email marketing, preferably in a B2B or SaaS environment.
• Proficiency in email marketing platforms and marketing automation tools, preferably HubSpot.
• Solid understanding of email design best practices, HTML, CSS, and responsive design principles.
• Experience with dynamic content and content localization/translation.
• Experience with A/B testing, segmentation, and targeting techniques.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Understanding of B2B sales cycles and customer journey mapping.
• Experience with marketing automation segmentation.
• Experience with other marketing communications channels such as SMS, in-app messaging is a plus.
• Proficiency in a contemporary CRM platform (HubSpot preferred).
• Proven ability to master and learn processes and platforms quickly.
• Excellent communication skills - both verbal and written.
• Collaborative work ethic as partnership with stakeholders at all levels is key.
• A bility to move fast in an often ambiguous and fluid environment.
  Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

MINIMUM QUALIFICATIONS…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.

PREFERRED QUALIFICATIONS…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Advertising, Marketing, Working on cross-functional teams or projects

If you’re passionate about leveraging email marketing to drive B2B engagement and excited about the opportunity to make a significant impact with a fast-growing Walmart Marketplace platform, we’d love to hear from you. We’re seeking an experienced Email Marketing Manager to lead our B2B engagement initiatives with sellers on our Marketplace platform. The ideal candidate will manage and activate targeted manual and automated email campaigns aimed at increasing seller onboarding, engagement, retention, and satisfaction. We’re looking for someone adept at email optimization, A/B testing, with a strong understanding of B2B marketing strategies, exceptional communication skills, and a proven track record of driving results through email marketing efforts.