Manager, Digital Marketing Strategy

at  Sun Life

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

JOB DESCRIPTION:

Reporting to the Director of Marketing for Prospr, the Digital Marketing Strategy Manager will work closely with the marketing and sales leadership teams to deliver marketing and communications initiatives to meet our growth focused objectives and drive business results for businesses. The role will be partnering with external and internal partners to drive strategy marketing strategy for Sun Life to build an end-to-end digital journey. In addition, the role will be collaborating with CXO, various business units, Analytics, agency partners and technical teams to drive insights and recommendations on behalf of the Growth and Performance team.

• Building the end-to-end strategy to establish and grow Prospr & SL Go
• Planning and executing digital marketing campaigns
• Establish and implement marketing analytics standards and measurement plans to ensure we are successfully delivering on our goals
• Assess and implement growth optimization for multiple channels including digital display, paid search, paid social, online affiliate, external partnerships and e-mail channels
• Build and execute on A/B testing strategies to inform campaign strategies
• Establish strong working relationships with internal/external stakeholders - including Creative Services, Legal, Compliance, etc. – to launch new programs effectively
• Partner with team to test new channels and technology to drive innovation and client acquisition
• Manage marketing budget and forecasts to ensure spending is managed properly to achieve business growth objectives
• Partner with teams to test new channels and technology to drive innovation and Client acquisition
• Managing digital marketing specialist to deliver on end-to-end strategy