Manager, Digital Performance Marketing

at  Walmart Canada

POSITION SUMMARY…

As the Digital Performance Marketing Manager, you will play a pivotal role in driving comprehensive customer growth by spearheading digital channels’ innovation and optimization, including but not limited to, Search Engine Marketing (SEM), Programmatic Digital Display, Online Video (OLV), Digital Audio, Paid Social, and Affiliates.
You will lead maximizing return on investment (ROI) along with various KPIs for these channels, build media strategies to support different marketing always-on and seasonal programs as well as oversee campaign execution with agency partners, while managing budgets and ensuring proper allocation of funds for optimal performance.
Reporting to the Senior Manager, Performance Marketing, you will also use your digital media data and results to influence different cross-functional business decisions at Walmart Canada through actionable insights.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Computer Science, Analytics, or a related field. A master’s degree is a plus.
• 6-8+ years of experience in Digital Marketing/Performance Marketing with strong in-platform experience in one of the following channels: SEM, Programmatic, Paid Social, and Affiliates.
• Proven track record of growing, scaling, and optimizing successful digital programs in a high-growth and fast-paced environment in a data-driven manner, focused on maximizing ROI.
• Experience operating scalable marketing programs, with responsibility for a $20M+ annual budget.
• Proven experience managing a media agency, demonstrating the ability to collaborate with external partners and to optimize media planning and buying.
• Strong analytical and data-driven mindset and proficiency in using analytics tools to interpret data and derive actionable insights.
• Strong ability to collaborate with cross-functional teams and influence key decision-makers to contribute to the overall success of the business.
• Familiarity with marketing automation tools, analytics platforms, and other relevant digital marketing technologies, with ability to adapt to new tools and technologies quickly.
• Strong organizational and project management skills to handle multiple and complex programs simultaneously.
• Familiarity with multiple measurement methodologies including Last Touch attribution, Data Driven attribution and Media Mix Modeling.
• Strong verbal and written communication skills and ability to present digital marketing strategies and results to both technical and non-technical stakeholders.
• Previous experience working in retail, grocery or similar fast-paced organization is a plus.
• Certifications in Google Ads, DV360, Meta Blueprint, Google Analytics, or any other relevant certifications is a plus.‎

MINIMUM QUALIFICATIONS…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Age - 16 or older

PREFERRED QUALIFICATIONS…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.

• Lead the development and execution of a strategic approach to manage and optimize digital channels, including SEM, Programmatic Digital Display, OLV, Digital Audio, Paid Social, and Affiliates, aligning efforts across different marketing funnel stages.
• Drive key channel metrics, including Reach, Traffic, Revenue, Acquisitions, and others while constantly reducing cost and maximizing ROI.
• Provide digital media actionable insights to influence broader business decisions and steer marketing/media investment.
• Build partnerships and liaise with internal cross-functional teams to develop digital strategies that support omni and ecommerce marketing programs through paid channel media plans and tactics and understand contribution to the overall business P&L.
• Spearhead the management and utilization of digital media budgets and ensure effective spend distribution and focus across channels, aligning with overall business goals and objectives. Employ a data-driven approach to track, analyze, and report on budget performance against main KPIs.
• Oversee end-to-end campaign planning and execution, from conceptualization to implementation. Ensure that all campaigns align with brand guidelines, resonate with target audiences, and deliver measurable results for the business.
• Foster collaboration with international and local Walmart Tech and Data teams for channel enablement though different Martech projects, ensuring seamless integration of tech requirements, enhancements, and innovations to automate, streamline, and optimize performance marketing efforts.
• Continuously identify test and learn opportunities and incorporate into channel strategy.
• Strategize, direct, and coordinate digital channel creative in close collaboration with campaign owners, Creative, and Brand teams.
• Directly manage digital agencies to ensure efficient delivery of channel priorities and objectives on time and on budget, and establish and maintain strong relationships with media vendors, negotiating favorable terms and securing advantageous placements and media opportunities.
• Stay abreast of the latest digital media trends and capabilities and lead on innovation and market-first digital media opportunities for Walmart Canada.
• Support various ad hoc digital media projects and requests on an as needed basis.