Manager, Email Marketing

at  Hootsuite

We’re looking for an experienced digital marketer who will help transform Hootsuite’s Email Marketing from a communication channel to a performance channel. You have extensive knowledge in email marketing trends, technologies and best practices, which you use to drive results through email programs. You clearly understand the impact of email as a channel in monetization, lead generation & retention targets. Reporting to the Director, Pipeline & Marketing Automation, you’ll be working with other Digital Demand teams to create a best-in class omnichannel experience for our customers while powering our business.

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.
  In all we do, our six guiding principles light the way:
  Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp
  One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe
  Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed
  Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile
  Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
  Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies
  Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

• Set the strategic priorities and vision for Email Marketing as a Go To Market and Customer Engagement Channel with the Director, Pipeline & Marketing Automation.
• Responsible for the performance of email (including reporting and analysis) as a marketing channel, proposing strategy updates to senior management.
• Monitor and manage email deliverability, proactively resolving any issues that may impact the email channel.
• Responsible for identifying opportunities to create new email programs and optimize existing ones, in support of monetization, lead generation and customer retention targets.
• Own email program design, experiment strategy, and processes relating to email marketing.
• Play an active role in building a best-in-class team, with a responsibility to contribute best practices and serve as a role model, nurturing the team member’s growth and professional development.
• Perform other related duties as assigned