Manager, Global Brand Public Relations, Scotch & Irish

at  Beam Inc

QUALIFICATIONS

• 8-10 years luxury / consumer brand PR experience preferably in a global role in agency or in-house; spirits background a plus but not required
• Proven track record of delivering best in class PR campaigns
• Excellent verbal and written communication
• Understanding of global cultures, traditions and consumer mind set
• High taste level and understanding of luxury and consumer brands and their audiences
• Experience with events of all size, both press and customer
• Connected to key influencers, tastemakers, and industry decision makers
• Strong media relations and deep understanding of a variety of media channels
• Articulate speaker with great presentation skills
• Ability to represent brands (internally/externally) across all levels of the organization
• Process oriented with strong budget planning
• Collaborative style, works well in cross-functional teams to build consensus
• Global viewpoint with ability to think cross-culturally
• Strong stakeholder management skills. Ability to work across a matrixed organization.
• Proven ability to juggle multiple tasks and projects and thrive in a rapid-paced, constantly changing environment
• Understanding of a highly regulated industry a plus
• Office-based role with flexibility to work remotely up to 40% of the time, travel up to 20% of the time

• Develop global public relations strategies with guidelines and toolkits and drive programs and events in support of annual brand plans and strategic brand growth drivers and objectives
• Develop news-worthy pitches, content and media angles that generate coverage in traditional, digital and social media platforms.
• Maintain strong, positive consumer and trade media relations on behalf of the brands and company, cultivating relationships with key journalists and influencers. Strong understanding of Global media
• Develop and maintain relationships with key influencers and tastemakers and integrate into strategies where relevant
• Collaborate with digital and social media teams to ensure an integrated approach in driving brand visibility.
• Effectively manage public relations agencies on assigned brands throughout all phases, from creative development through program execution and evaluation.
• Prepare public relations budgets in conjunction with yearly planning process and program development. Manage approved budgets.
• Write media releases, correspondence, speeches, and presentations on assigned brands and Company issues. Contribute to Company intranet, extranet and social channels with content in collaboration with Corporate Communications team.
• Oversight of regional and special event execution around the globe for both press and customer.
• Work with key spokespeople to facilitate press and event needs including messaging, speeches, schedules and product needs.
• Media measurement, ensuring campaigns are meeting objectives, and communicating results internally.
• Collaborate with Corporate Communications team to develop corporate campaigns for brands including Spokesperson media training, external and internal corporate communications, C-Suite briefings, etc.