Manager, Integrated Marketing (Campaigns)

at  EDB Singapore

[What the role is]
The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.
For more information on EDB, please visit www.edb.gov.sg
The Integrated Marketing team is part of EDB’s Brand, Marketing and Communications (BMC) division. Collectively, we oversee the Singapore business brand; coordinate all of EDB’s advertising needs; and execute campaigns promoting Singapore’s attractiveness as a destination to companies. Our goal is to build awareness of Singapore amongst international businesses and talent; and to translate this awareness into tangible interest from these audiences in moving to Singapore.
[What you will be working on]
As Manager (Campaigns), you will be responsible for executing a multi-channel, thematic campaign to increase awareness of Singapore’s attractiveness to international business executives, and drive these executives to invest in or move to Singapore. Examples of themes for campaigns include sustainability and the green economy; artificial intelligence; or global talent.

Campaign strategy and planning

• Defining overall campaign objectives, messaging, target audience, user journeys, and success metrics/KPIs
• Recommending an ideal channel mix across owned, earned, and paid channels to achieve campaign objectives; this can include digital channels and offline channels such as events.
• Socialising campaign strategy with internal stakeholders, including senior management, other marketing teams, and EDB’s client-facing industry groups, to obtain the necessary approvals and informal buy-in to successfully execute the campaign

Campaign execution, optimisation, and tracking

• Developing campaign assets, including content, ads, and visuals – these can be developed internally with other teams in the BMC division (such as content marketing) or with external partners, based on objectives
• Securing and executing partnerships with event organisers, professional services providers, vendors, and other partners in service of campaign objectives
• Regularly reporting campaign performance to internal stakeholders and management; recommend mid-campaign optimisations as needed; and incorporate post-campaign learnings into future campaigns
• Managing campaign timelines and ensuring key milestones are on schedule

Other ad hoc responsibilities

• Supporting other campaign leads with planning and execution; this can include components of all of the above
• Light brand governance and guardianship

[What we are looking for]

To meet the challenges of this role, you should have the following experiences and attributes:

• Singaporean
• At least 5 years’ integrated marketing experience, preferably in B2B or the public sector; including in content marketing, events and partnerships
• Hands-on experience with paid media, social media, and search, either as a business user or as part of an agency
• Proficiency in tools such as Adobe Analytics, Adobe Experience Manager, Google Analytics, Oracle Eloqua, and Salesforce
• A degree in a relevant discipline such as marketing or mass communications; we will also consider any other relevant qualifications
• Ability to deliver high-quality work with minimal intervention from your managers
• Ability to influence internal and external stakeholders, including many who are not marketing experts
• Ability to thrive in a fast-paced working environment with high complexity tasks

We review applications and interview on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of application date. Only shortlisted candidates will be notified.

Other ad hoc responsibilities

• Supporting other campaign leads with planning and execution; this can include components of all of the above
• Light brand governance and guardianshi

To meet the challenges of this role, you should have the following experiences and attributes:

• Singaporean
• At least 5 years’ integrated marketing experience, preferably in B2B or the public sector; including in content marketing, events and partnerships
• Hands-on experience with paid media, social media, and search, either as a business user or as part of an agency
• Proficiency in tools such as Adobe Analytics, Adobe Experience Manager, Google Analytics, Oracle Eloqua, and Salesforce
• A degree in a relevant discipline such as marketing or mass communications; we will also consider any other relevant qualifications
• Ability to deliver high-quality work with minimal intervention from your managers
• Ability to influence internal and external stakeholders, including many who are not marketing experts
• Ability to thrive in a fast-paced working environment with high complexity task