Manager, International Marketing (Based in Singapore / China) - 1 Year Contract

at  Sembcorp Industries

Singapore, Central, Singapore
Department
International Marketing - China
Job posted on
Apr 03, 2024
Employment type
Contract

JOB SUMMARY:

The International Marketing team of Urban Solutions is expanding and seeks for a results-oriented individual to join their team.
Reporting to Chief Marketing Officer with a matrix to SNEI Joint Venture CO. Your primary responsibility is to identify and generate leads leading to the securing of leasing or investment agreements for the various projects in Nanjing Eco-Island.

• Conduct market research and analysis to identify market trends, customer needs and competitive landscape in international markets.
• Develop marketing strategies and plans tailored to specific target marketing considering cultural, economic and regulatory factors.
• Segment, target, populate and effectively reach-out to potential clients to create an interest with the prime objective of securing a leasing or investment commitment.
• Develop and maintain brand positioning and messaging for international markets ensuring consistency across all marketing channels.
• Collaborate with like-minded business partners to develop and execute marketing campaigns, roadshows and/or forums once every quarter to create interest and awareness to generate marketing leads for subsequent cultivation and realization.
• Monitor market performance, measure key performance indicators, and provide monthly regular report and insights to the management team.
• Develop and implement digital marketing strategies to drive traffic and leads in international markets. Able to compile the latest industrial development tendency and world’s economic climate.
• Plan out schedule and in-charge of hosting delegates from SNEI to Singapore