Manager, Marketing Analytics, Performance & Insights

at  Gallagher

Rolling Meadows, IL 60008, USA -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate24 Jun, 2024Not Specified24 Mar, 20243 year(s) or aboveGood communication skillsNoNo
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Description:

About Us:
Welcome to Gallagher – a global leader in insurance, risk management, and consulting services. With a growing team of more than 45,000 professionals worldwide, we empower businesses, communities, and individuals to thrive. At Gallagher, you can build a career whether it’s with our brokerage division, our benefits and HR consulting division, or our corporate team. Experience The Gallagher Way, a culture fueled by shared values and a collective passion for excellence. Join one of our dynamic teams, where you’ll play a pivotal role in shaping Gallagher’s future and unlocking unparalleled opportunities for both clients and yourself.
We believe that every candidate brings something special to the table, including you! So, even if you feel that you’re close but not an exact match, we encourage you to apply.
Overview:
Reporting to the Director, Marketing Analytics, Performance & Insights, the Divisional Business Analyst will support the execution of actionable insights related to divisional marketing and sales efforts as well as monitor and report on divisional performance measurements

Responsibilities:

  • Divisional contact and subject matter authority for marketing measurements and the underlying data/calculations
  • Collaborate on the standardization of key performance indicators, marketing measurements and data definitions, accounting for divisional nuances when necessary
  • Work within a team of analysts responsible for analyzing the effectiveness of divisional marketing campaigns
  • Understand divisional key performance indicators, how data is collected, analyzed and calculated to output metrics, and reports/dashboards that measure campaign success
  • Support the development and maintenance of data, and reporting processes for division
  • Contribute to divisional analytics tasks, including creation of effective strategies to collect data, analyze information, conduct research, and implement analytics solutions
  • Work with division to segment data based on criteria to best target the appropriate and correct audiences for campaigns
  • Develop a deep understanding of how divisional customer data is structured in our systems
  • Promote data integrity best practices for maintaining healthy data, and socialize these to the division

Qualifications:

Required:

  • Bachelor’s degree and 5 years related experience required.
  • Experience with managing Salesforce.com and Marketing Automation Tools (like Marketing Cloud, Pardot, Hubspot, Eloqua, Watson, or Marketo) in a B2B environment required.

Highly Preferred:

  • Minimum of 3-5 years relevant experience in marketing/business analytics role
  • Validated business analyst with a strong background of supporting marketing/sales efforts to drive revenue growth
  • Strong communication and presentation skills, including ability to translate analyses into easily digestible content
  • Master’s Degree a plus
  • Track record in B2B, financial services or professional services marketing/business analytics
  • Advanced copywriting skills adapted for a range of communication channels
  • A keen eye for design and visual detail and intuitive user experience
  • Strong understanding of a range of analytics tools and technologies

Behaviors:

  • Demonstrable balance of creative and analytical skills
  • Strong work ethic and organizational skills
  • A passionate interest in emerging/new trends in marketing, analytics and customer behavior

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Additional Information:
Click Here to review our U.S. Eligibility Requirements
We offer competitive salaries and benefits, including: medical/dental/vision plans, life and accident insurance, 401(K), employee stock purchase plan, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), training programs, matching gift program, and more

Responsibilities:

  • Divisional contact and subject matter authority for marketing measurements and the underlying data/calculations
  • Collaborate on the standardization of key performance indicators, marketing measurements and data definitions, accounting for divisional nuances when necessary
  • Work within a team of analysts responsible for analyzing the effectiveness of divisional marketing campaigns
  • Understand divisional key performance indicators, how data is collected, analyzed and calculated to output metrics, and reports/dashboards that measure campaign success
  • Support the development and maintenance of data, and reporting processes for division
  • Contribute to divisional analytics tasks, including creation of effective strategies to collect data, analyze information, conduct research, and implement analytics solutions
  • Work with division to segment data based on criteria to best target the appropriate and correct audiences for campaigns
  • Develop a deep understanding of how divisional customer data is structured in our systems
  • Promote data integrity best practices for maintaining healthy data, and socialize these to the divisio


REQUIREMENT SUMMARY

Min:3.0Max:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Proficient

1

Rolling Meadows, IL 60008, USA