Manager, Marketing

at  Bluum

Magic happens when the right people and resources come together to create something greater than the sum of its parts. As North America’s largest learning catalyst, Bluum is rooted in the belief that education is the single most achievable step toward a more positive and equitable tomorrow. Our employees are driven by a single mission – to improve learning and make it more accessible. From the personalized support and services we provide to the hand-picked products we use that create exceptional learning environments, everything we touch, say, or do empowers educators to make a difference. Learn more about how we are cultivating possibility at Bluum.
We are seeking an experienced and strategic-minded Manager of Marketing to lead and oversee our marketing initiatives. As the Manager of Marketing, you will be responsible for developing and implementing effective marketing strategies for several brands that drive brand awareness, engage our target audience, and contribute to achieving business goals.

EDUCATION & SKILL REQUIREMENTS

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• Proven experience in marketing management with a track record of successfully leading marketing initiatives.
• In-depth knowledge of marketing principles, strategies, and best practices.
• Strong leadership and team management skills, with the ability to inspire and motivate a team.
• Proficiency in digital marketing platforms, analytics tools, and marketing automation systems.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset and data-driven decision-making abilities.
• Strategic thinking and problem-solving capabilities.
• Creativity and a strong eye for detail.
• Experience in B2B marketing is a plus.
• Proficient in utilizing and leveraging AI tools.

SKILLS

Required

• Problem Solving
• Advertising

Strategic Planning:

• Develop comprehensive marketing plans aligned with overall business objectives and target audience preferences.
• Identify market trends, competitive landscape, and opportunities to drive brand differentiation and growth.