Manager, Marketing Business Commercial Banking

at  Standard Bank

Job Overview
Business Segment: Business & Commercial Banking
Location: ZA, GP, Johannesburg, Baker Street 30
Job Type: Full-time
Job ID: 80424867
Date Posted: 6/18/2024
Job Description
A well-rounded and dynamic marketing professional with a strong grasp of current marketing tools and strategies to lead the integrated marketing campaigns from concept to execution. Manage the end-to-end marketing function full value chain) or channel and product houses by designing, developing, and executing the marketing strategy and related marketing programmes and plans that derive value for the business.
Design, implement, support, and drive the segment and product marketing strategies, based on knowledge of established objectives for the business Develop in-depth understanding of Business strategies, plans and objectives in order to ensure marketing and communications aligns with these initiatives.
Drive the development of integrated marketing strategies and campaigns that maximizes the effectiveness of the frontline and business development activities. Develop plans to entrench and drive the Enterprise Banking strategy with the objective of driving growth in the segment.
Provide input into all supporting media strategies, to maximize the impact of the intended campaigns for Enterprise Banking and associated Product Houses.
Qualifications
Minimum Qualifications
Type of Qualification: First Degree
Field of Study: Marketing
Experience Required
Marketing & Communications Business Partnering
Brand & Marketing
Minimum of 7 years experience in Brand and Marketing value chain with specific focus on Marketing and Communications Business Partnering that includes marketing strategies, product development, competitive strategies, consumer research, industry trends and usability best practices. Demonstrated experience in translating business requirements into clear marketing, advertising and media strategies, integrated campaigns and deliverables.
Additional Information

Please refer the Job description for details