Manager Marketing

at  Childrens Hospital Colorado

WHY WORK AT CHILDREN’S….

Here, it’s different. Come join us.
Children’s Hospital Colorado has defined and delivered pediatric healthcare excellence for more than 100 years.
Here, the nation’s brightest nurses, physicians, scientists, researchers, therapists, and care providers are creating the future of child health. With an optimist’s outlook, a trailblazing spirit, and a celebrated history, we’re making new strides every day.
We’ve been Magnet-designated four times by the American Nurses Credentialing Center and are consistently recognized among the best of the best pediatric hospitals with #1 rankings in Colorado and the region by U.S. News & World Report.
As a national leader in pediatric care, we serve children and families from all over the nation. Our System of Care includes four pediatric hospitals, 11 specialty care centers, 1,300+ outreach clinics and more than 10,000 healthcare professionals representing the full spectrum of pediatric care specialties.
Here, we know it takes all of us, every role, to deliver the best possible care to each child and family we treat.
That’s why we build our teams toward a foundation of equity in access, advancement, and opportunity. We know teams of individuals with different identities and backgrounds can nurture creativity and innovation. We know we can see, treat, and heal children better when our team reflects the diversity of our patient population. We strive to attract and retain diverse talent because we know a truly inclusive and equitable workforce will help us one day realize our most basic calling: to heal every child who comes through our doors.
A career at Children’s Colorado will challenge you, inspire you, and motivate you to make a difference in the life of a child. Here, it’s different.

QUALIFICATIONS

• Experience: Four or more years of professional experience in marketing required. Experience at a large nonprofit organization is a plus.
• Education: BA/BS degree preferred in public relations, writing, journalism, or related field from an accredited college or university. No equivalency

The Manager of Marketing will and/or have:

• Event Marketing and Engagement Strategy. Experience executing event marketing strategies, with a strong emphasis on digital platforms, that engage customers and donors. Creative approach to compelling content creation for social media, web, and other digital media. Strong writing and editing skills and experience with a variety of tools and formats to create compelling digital content.
• Social Media Management and Content Development: Grow the Foundation’s social media presence to build brand awareness, donor loyalty, and support for giving campaigns. Strong writing and editing skills and experience with a variety of tools and formats to create compelling digital content.
• Technical Skills. Experience with digital marketing and event tools including CRM software, email, Wordpress, Canva, Adobe, social and digital media platforms, and other emerging technologies. HTML + CSS familiarity; ability to manipulate existing code preferred.
• Project Management: Experience in project management systems such as Asana. Will lead department project management flow to identify blockers and keep projects moving for on-time delivery.
• Strong interpersonal skills and proven ability to work collaboratively with multiple key stakeholders in a deadline-driven environment
• Strong organization skills and proven ability to manage projects with overlapping deadlines
• Strong belief in the mission of a hospital dedicated to the health and well-being of children and advocating on behalf of all children

PHYSICAL REQUIREMENTS

Ability to Perform Essential Functions of the Job

This position is classified as non-clinical:

• Audio-Visual: Color Discrimination – Good
• Audio-Visual: Depth Perception – Good
• Audio-Visual: Near Vision: Good
• Audio-Visual: Far Vision: Good
• Audio Visual: Hearing: Good
• Motion: Bend: Up to 1/2 of the time
• Motion: Reach up to 1/2 of the time
• Motion: Carry up to 1/3 of the time
• Motion: Pull up to 1/3 of the time
• Motion: Push up to 1/3 of the time
• Weight Lifted/Force Exerted: Up to 10 lbs. 1/2 of the time
• General Activity: Stand/Walk up to 4hrs or more per day
• General Activity: Sit/Stationary up to 4hrs or more per day
• Use of hands/feet: Precise Motion Function (or fine manipulation)

Work Environment

• Exposure: Exposure to blood/body fluid: Rarely
• Exposure: Exposure to extreme cold/heat: Rarely
• Exposure: Exposure to infectious disease: Rarely
• Mental and Emotional Requirements: Manages stress appropriately
• Mental and Emotional Requirements: Works with others effectively
• Mental and Emotional Requirements: Handles multiple priorities effectively.
• Mental and Emotional Requirements: Independent discretion/decision making.
• Mental and Emotional Requirements: Makes decisions under pressure.
• Mental Stress: multi-tasking, meeting deadlines, prioritizing

ESSENTIAL FUNCTIONS

• Serve as the Marketing Business Partner for fundraising events and community engagement to manage and create marketing deliverables supporting signature events such as Radiothon, Courage Classic, Children’s Classic at Sanctuary, Philanthropy on the Farm, Children’s Gala as well as third party events.
• Oversee all marketing elements in the Marketing project management system (Asana and ensure the timely development and launch of marketing deliverables.
• Manage project plans for all marketing deliverables related to special events fundraising (traditional and digital channels).
• Implement digital campaigns and manage data and collaboration with the Events team (develop content, build emails, create social media content, maintain website updates, analyze performance, etc.).
• Partner with Creative Services for asset development and design needs.
• Coordinate the transaction elements of event plans (registration page, survey forms, peer-to-peer fundraising platform, email lists, etc.) with appropriate colleagues.
• Serve as the Marketing Business Partner for Donor Relations Business Unit.
• Coordinate marketing needs for stewardship events.
• Partner with Donor Relations to develop marketing and project plans (traditional and digital marketing channels) to engage donors and retain their commitment to Children’s Colorado.
• Create all digital deliverables (develop content, build emails, create social media content, analyze performance, etc.).
• Collect, evaluate, and interpret data related to marketing deliverables.
• Support reporting, data collection, KPI reporting and dashboards that track marketing projects.
• Identify tactics that can be eliminated or enhanced based on performance.
• Optimize existing marketing campaigns and identify “opportunities” for improvement.
• Continually monitor Asana project boards to identify project timing, delays, updates, and anything else to keep projects on track.
• Hold regular stand-up meetings to keep Marketing updated on project status and address delays and issues.
• Problem-solve with team members on solutions to unblock projects, manage communication across departments on additional needs to successfully meet deadlines.
• Work with Marketing team members on the project management process to ensure Asana is current and updated.
• Report to Sr. Director of Marketing weekly on project status and needs
• Other projects as assigned