Manager - Marketing & Communications (Social Media & Content)

at  Hong Leong Bank

If you are looking to excel and make a difference, take a closer look at us…

Key Responsibilities and Accountabilities

• Build brand strategy to create strong and unique positioning that provides competitive advantage
• Central brand guardian to set style guides, brand guidelines to build consistent brand imagery across all brand properties and assets, and provide guidance to the Group and regional markets
• Manage creative process including conceptualization, visuals, copywriting and production to ensure impactful campaign execution
• Creating and managing brand, corporate and promotional materials, collaterals and brand assets to support business units
• Analyze customer insights to optimize creatives and messages that best relate to target audience
• Plan, coordinate and execute the key brand and bankwide campaigns to drive brand health and visibility
• Managing internal business units, stakeholders, advertising agencies, vendors and budgets

Education/Qualification

• Degree in Advertising, Mass Communications or equivalent.

Experience

• Minimum 5 years past experience in Account Servicing or Strategic Planning in advertising agency; or as Brand or Advertising Manager
• Proven experience in managing and executing effective advertising campaigns with high recall and shareability

About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.

• Build brand strategy to create strong and unique positioning that provides competitive advantage
• Central brand guardian to set style guides, brand guidelines to build consistent brand imagery across all brand properties and assets, and provide guidance to the Group and regional markets
• Manage creative process including conceptualization, visuals, copywriting and production to ensure impactful campaign execution
• Creating and managing brand, corporate and promotional materials, collaterals and brand assets to support business units
• Analyze customer insights to optimize creatives and messages that best relate to target audience
• Plan, coordinate and execute the key brand and bankwide campaigns to drive brand health and visibility
• Managing internal business units, stakeholders, advertising agencies, vendors and budget