Manager, Marketing (Hospitality)

at  Plusgrade

Travel is not just about the destination; it’s about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel. Come help us transform everyday travel into extraordinary experiences.

WHAT YOU’LL LOVE ABOUT US:

\uD83C\uDFE6 RRSP/401(k) Matching
\uD83C\uDFE5 Comprehensive Health Plans
\uD83D\uDCC5 Flexible Paid Time Off
✈️ Travel Experience Credit
\uD83E\uDDD8 Annual Wellness Credit
\uD83E\uDD57 Team Events and Monthly Lunches
\uD83D\uDCBB Home Office/Commuter Credit
\uD83C\uDF05 Work From Anywhere Program
\uD83C\uDF7C Parental Leave Top Up
\uD83C\uDF0D Adventure Pass

We are looking for an enthusiastic Marketing Manager, Hospitality to help us grow our hotel partnerships. You will be working closely with Marketing, Data and Analytics, Product, and our account team to support the success of our partners. You will be responsible for identifying optimization opportunities to drive revenue growth and product penetration. This is a growth-oriented role that encompasses strategy, project management, and execution. You will identify the marketing initiatives that best meet growth objectives and ensure consistent engagement from partners and end users of the products.

Reporting to the Director, Partner Marketing, you will be responsible for:

• Developing a deep understanding of our complex product offering, our partners’ business, objectives and customers to ensure recommendations are tailor-made and on-strategy
• Establish benchmarks and drive key marketing KPIs across email and web channels and build strategies to increase guest engagement and revenue
• Identifying, creating, testing and implementing opportunities to increase engagement and drive KPIs
• Create, test, and implement strategic marketing plans to increase product engagement and drive KPIs
• Collaborating with the Analytics & Insights team to provide smart business decisions including segmentation/targeting and campaign opportunities
• Supporting the development and execution of marketing campaigns across multiple channels, including digital, social media, and email; this includes assisting in the development and execution of email marketing campaigns, including list segmentation, content creation, and performance analysis
• Monitoring and analyzing campaign performance metrics, providing insights and recommendations for optimization and improvement
• Present marketing strategy, key findings, campaign performance, learnings and recommendations internally and to partners
• Lead/support the go-to-market for new products, new features, and new partners
• Collaborating with internal teams, including account management, product management, and creative to develop and implement marketing strategies aligned with business objectives
• Evolve our marketing positioning points for prospects and partners
• Coordinate all marketing activities including case study development, competitive insights, benchmarking, and other activities as needed
• Develop a deep understanding of the customer journey and identify new channel expansion opportunities and existing channel optimizations
• Staying updated on industry trends, best practices, and emerging technologies in marketing, sharing knowledge and insights with the team to drive innovation and continuous improvement