Manager, Marketing Planning and Strategy

at  Walmart

Position Summary…
What you’ll do…
Walmart+ is looking for an experienced Marketing Manager to join the retention team to spearhead our paid member marketing strategy. This role will be laser focused on increasing benefit utilization among our member base and will be expected to drive engagement by developing & implementing best-in-class lifecycle marketing tactics.
The ideal candidate will be an innovative, data-driven, strategic, & performance-oriented marketer with a strong passion for the customer. They should be equipped with expertise in in the CRM/loyalty space and should come with prior experience managing owned marketing channels include email, push notifications, in-app messaging, site marketing, direct mail, and more. It will be imperative that this individual be able to manage long-term, strategic projects while also staying on top of day-to-day executional needs.
This role will collaborate closely with cross-functional partners across the enterprise to unlock novel marketing capabilities & establish data pipelines to support a robust, innovative roadmap. This is a key role on the Walmart+ Marketing team that offers a unique opportunity to impact our overall metrics while shaping & growing the membership at large.

QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing, Communications, or related field and 1 year’s experience in marketing or related field OR 5 years’ experience in marketing or related field.
• Prior experience managing & optimizing direct response marketing through owned channels (email, push notifications, site marketing, direct mail)
• Highly analytical, with ability to translate data & insights into action
• Strong passion for the customer
• Highly collaborative with ability to build relationships & influence cross-functionally
• Endless curiosity, ability to deal with ambiguity & remain agile as business priorities shift
• Preference for a fast-past, entrepreneurial environment
• Prior experience partnering with creative, operations, product & analytics teams
• Excellent verbal & written communication skills, with proven ability to communicate effectively with peers & leadership
• Prior experience at a start-up and/or subscription business

PREFERRED QUALIFICATIONS:

• 5+ years performance marketing experience, with a loyalty/CRM focus

WHO WE ARE

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you’ll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
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For information about PTO, see https://one.walmart.com/notices .‎‎
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
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For information about benefits and eligibility, see One.Walmart .‎
The annual salary range for this position is $96,000.00-$186,000.00
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Additional compensation includes annual or quarterly performance bonuses.
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Additional compensation for certain positions may also include:

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• Stock

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MINIMUM QUALIFICATIONS…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Business, Marketing, Communications, or related field and 1 year’s experience in marketing or related field OR 5 years’
experience in marketing or related field.

PREFERRED QUALIFICATIONS…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Marketing or related field
Masters: Business Administration

• Partner with analytics teams to gain a deep understanding of customer needs, behaviors, and member pain points.
• Shape paid member marketing strategy & execute against lifecycle roadmap to move key KPIs such as benefit utilization & member retention.
• Write impactful creative briefs & collaborate closely with our internal creative team to bring marketing assets to life. Take a data-driven approach to developing, optimizing, & scaling hard-working creative.
• Develop marketing support plans for go-to-market initiatives such as new benefit launches, member-only events, and product enhancements. Do so while staying in sync with the work of primary cross-functional teams.
• Own & maintain our paid member batch CRM marketing calendar and tap into seasonal & cultural moments to drive benefits utilization in a contextual way.
• Collaborate closely with cross-functional partners to gain the support, data, and capabilities needed to power new & optimize existing triggered CRM programs.
• Oversee location-based push notification program to drive benefits utilization in a timely, relevant manner.
• Stay close to industry/competitive trends & broader enterprise insights. Propose innovative channels, programs, segmentation, creative tests, offers, etc. - ruthlessly prioritizing highest impact opportunities.Present performance insights across various leadership forums with the ability to concisely convey what’s working, not working, and future areas for growth.