Manager, Marketing - Risk & Investigations | Forensic & Litigation Consulting

at  FTI Consulting Inc

WHO WE ARE

FTI Consulting is the world’s leading expert-driven consulting firm. Over the last 40 years, FTI Consulting experts have served as the trusted advisor to Fortune 500 companies and the world’s leading law and private equity firms when they are facing their greatest opportunities and challenges. Our strong performance and continued success are a direct reflection of the ambition, energy, and commitment of our talented professionals across the globe to make a positive impact for our clients and communities.
Working side by side with the world’s leading experts in your field, you will be surrounded by an open collaborative culture that embraces diversity, recognition, professional development and most importantly, you.
There has never been a more exciting time to join FTI Consulting and this is where you will do the most exciting and fulfilling work of your career.
Are you ready to make an impact?

The position will report to and work closely with the Risk & Investigations leadership team in North America to lead our strategic marketing efforts and support business priorities and growth. This role requires expertise in developing B2B marketing campaigns and overseeing all aspects of day-to-day marketing for the business.
You will be a subject matter expert of the Risk & Investigations team and have awareness and understanding of solutions, experts, marketing opportunities and trends to inform and support their growth. You will develop a specialization in our practitioners’ expertise and a clear understanding of business growth opportunities, buyer insights, competitor activity and relevant market trends.
To be successful in this role, candidates must possess strong analytic, strategic, and communication skills, as well as a deep understanding of the professional services industry, particularly working with law firm clients.

What You’ll Do

• Actively develop and maintain a deep understanding of the practices and the competitive position of the group through extensive internal and external research
• Develop an annual marketing plan and budget to support the growth and business priorities
• Oversee and develop all go-to-market toolkit elements, including collateral, pitch decks, service sheets and content.
• Create awareness of our experts in market through professional eminence, including social media, thought leadership, speaking engagements and awards
• Work with practitioners and support staff to build success stories and maintain an internal library of case studies
• Contribute content for internal communications for the practice and assist in building a cohesive and well-informed practice
• Assist in developing and managing content and collateral for the practice (e.g., case studies, website content, bios, brochures)
• Evaluate and recommend sponsorships and events aligned to practice priorities
• Coordinate and execute practice-sponsored and hosted events
• Contribute to segment and firm-wide marketing initiatives
• Track and report on planned communications, thought leadership, events and marketing campaigns
• Assist in communications with practitioners on annual marketing budget submission process
• Track and manage practice marketing spend against budget
• Identify thought leadership topics and support development and publishing
• Serve as an ambassador for FTI Consulting’s brand standards within the business
• Potential to oversee direct report(s) and provide mentoring and coaching to support their growth as marketing team grows

How You’ll Grow
We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications.
You’ll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth.
As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role.