Manager, Media

at  Loblaw Companies Limited

Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Loblaw Media™, part of Loblaw Companies Ltd, delivers end-to-end media strategy, planning, and execution for many of our most recognized brands at Loblaw. Leveraging our expertise in retail and media, we utilize online and in-store shopping insights to deliver relevant messages to our customers. Ultimately, improving the shopping experience for Canadians to Live Life Well™.
Over the last 4-years, Loblaw Media™ has created a successful operating model that empowers Marketing teams to extract the most value from media strategies & investments with a focus on delivering successful measurement outcomes.
As we grow, we are seeking talented team members to join our team. Hopefully, you are as dedicated to success as we are. If you thrive on partnering with clients to deliver the best solutions possible, then we would love to hear from you!
We’re all about inclusiveness, creativity, and collaboration. We are dedicated to upholding Loblaws’ CORE values of Care, Ownership, Respect and Excellence, and apply these principles to everything we do.
If you would like to be part of this exciting team, apply today!

JOB DESCRIPTION

In this role, the Manager, Media will work with multiple stakeholders across brand marketing, creative, analytics, and execution teams to build 360° Media plans that delivers successful media outcomes. As a trusted strategic advisor for our internal brands, it will be important for the successful candidate to identify opportunities and barriers to growth, prioritize the customer journey, and ensure recommended channel mixes ladder back to key success metrics.
Outside of Media planning and reporting duties, the candidate will also be responsible for MMM data validation, maintaining and reconciling media budgets, and following all operational processes in a timely manner across various stakeholder teams.
The ability to work on multiple tasks in a fast-paced retail environment will be key to the candidate’s success. This role requires a strong understanding of traditional and digital medias, excellent communication, and time management skills.

SKILLS & REQUIREMENTS:

• 4+ years in media planning, account, or campaign management (CPG, Retail experience an asset.
• Experience in client services type environment – leading end-to-end account support.
• Experience with Digital Media channels such as Facebook Business Manager, DV360, Google Ads, social media platforms, etc.
• Strong grasp of marketing and media products in the marketplace.
• Understanding of marketing, creative, planning, and ad ops processes.
• Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure, prior project management experience is an asset.
• Bachelor’s degree or College Diploma in a related field such as Business Administration, Marketing, Sales, or Advertising.
  Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
  If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
  We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

• Lead and develop media plans for a portfolio of brands under Loblaw Companies Limited.
• Develop audience strategies to ensure effective and relevant delivery of media campaign.
• Manage day-to-day campaign strategy from, planning, implementation, optimization recommendations and reporting. Liaison between clients and internal departments such as Ad Ops, Creative, and Production teams.
• Ensure quality & accuracy of work back schedules, plans/blocking charts, creative matrices, SMRs & stakeholder updates.
• Develop & maintain an in-depth understanding of our measurement & analytics tools, including how they are best leveraged in interpreting campaign performance.
• Continuously develop knowledge and understanding of the paid media & competitive landscapes, as well as industry trends and new technologies that impact media strategies.
• Manage relationships with vendor partners to ensure strategies are sound, innovation opportunities are brought forward & we are maximizing value adds.
• Showcase proactive & open communication with stakeholder counterparts, responding promptly to inquiries, as well as sharing meaningful insights & recommended optimizations regularly. Communication should always be solutions-focused, to foster a positive, high-trust working relationship.
• Able to support in MMM data validation and follow processes for MMM data integrations.
• Manage BCR inputs & invoices for payment, LE management with marketing counterparts, as well as creating purchase orders/scope of work documents as needed and on agreed upon timelines.
• Work with Finance and Ad Operations for forecasting, budget tracking, contracting and resolution of billing issues.
• Regularly review account workload and processes to optimize/prioritize as needed.