OVERVIEW:

We are the Marketing Acquisition and Campaign Solutions team (MACS), part of the Paramount Streaming Group. We serve as an internal data-driven media planning, activation, and strategy team available to all groups within the company. We work closely with the digital teams at Paramount Digital providing high level, focused strategy and support for initiatives across the company portfolio, including but not limited to Paramount Streaming (Paramount+, PlutoTV). MACS also acts as a centralized hub for all matters relating to data and technology within the digital media ecosystem.
As a Media Planning Manager, you will help primarily support our streaming brands. Working closely with the Director of Media Planning, you will lead the development media plans that focus on brand awareness, consideration, and acquisition media. The ideal candidate has experience from a full funnel marketing perspective within programmatic, ctv, paid social, youtube, and paid search.
You will actively establish strategic media plans and make sound decisions based on business needs to meet critical metrics. This individual will be able to independently make informed decisions and hold themselves and others accountable to the highest standards. The Manager will apply their expertise to interact with peers and interdepartmental partners and will be the day-to-day contact related to campaign needs while being a strong verbal and written communicator. Join the team!

BASIC QUALIFICATIONS:

• 4+ years of paid digital advertising and marketing experience, preferably within entertaining/streaming
• Experience and knowledge of core principles of digital advertising capabilities across programmatic DSPs, CTV, paid social, YouTube, and Paid Search.
• Experience and knowledge of media measurement and attribution tools: Kochava, Google Analytics, Adobe, etc.
• Strong verbal communication, inclusive of presenting media recommendations to key partners
• Understanding of common marketing key performance indicator metrics, their calculation, and how the metrics pertain to the success of marketing activities
• High degree of proficiency with Microsoft Word, Excel & PowerPoint, Google drive, Google document

ADDITIONAL QUALIFICATIONS:

• Excels in a dynamic, data-driven, metrics-focused environment.
• Experience in ad tracking and operations: CM360, Flashtalking, Prisma.
• Self-motivated and able to work with regular check-ins and supervision from department leaders or teammates to communicate back progress and updates.
• Strong work ethic, proactive in communication and work delivery
• Attention to detail to minimize errors.
  

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Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Please refer the Job description for details