Manager, Partner Marketing Cobrand Partnerships - Temporary

at  Air Canada

CONDITIONS OF EMPLOYMENT:

• Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.

LINGUISTIC REQUIREMENTS

Based on equal qualifications, preference will be given to bilingual candidates.

Qualifications

• Bachelor’s degree in a marketing or business-related field and/or equivalent work experience.
• 5+ years of work experience in marketing, preferably with experience in the financial industry, loyalty, and customer lifecycle programs.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• A well-developed influencer and negotiator with the ability to gain commitment and support for objectives from key partners, internally and externally, while developing relationships at both the working and senior management levels with partner organizations.
• Strong experience in customer lifecycle management strategies and execution.
• Good problem-solving skills and superior attention to detail.
• Experience working with partners within collaborative and integrated marketing environments.
• Proficiency in managing complex projects involving multiple stakeholders and cross-functional teams.
• Strong interpersonal, organizational and communication skills.
• Strong data-driven thinking and analytical skills.
• People management/leadership.
• Thrives in a high-volume, agile, and fast-paced environment within a high-performance, results-oriented, passionate and fun-loving/travel-obsessed team

• Responsible for the day-to-day relationship with the financial partners and their marketing teams, including managing campaign planning, status reports and processing stakeholder reviews and approvals.
• Heavily involved in the annual marketing planning strategy for bank partnerships to deliver on client marketing and business objectives and KPI’s related to credit card acquisition and account management.
• Develop and execute customer acquisition strategies across multiple paid, owned, earned, 1:1 and shared channels by our partner.
• Ensure delivery of all communications for assigned portfolio. Responsible for managing the execution of the campaign, agency briefing, alignment of internal and external stakeholders and all related post campaign analytics requirements.
• Demonstrate a strong understanding the partners business needs, including deep knowledge of the industry/environment and competitive landscape, with specific emphasis the Canadian and US cobrand market.
• Proactively identify new growth opportunities and work collaboratively, internally and with our partners to optimize go-to-market plans.
• Lead, from a marketing perspective, the relationship for the partner in collaboration with the Key Account Management team.
• Lead internal process for campaign planning and execution to ensure lead time, resources, and channel support availability.
• Leverage member, program, and market data to determine appropriate campaign offers, targeting strategy and communication mix.
• Manage project budgets and administer finance processes.
• Manage a team of two high-performing direct reports.

Qualifications

• Bachelor’s degree in a marketing or business-related field and/or equivalent work experience.
• 5+ years of work experience in marketing, preferably with experience in the financial industry, loyalty, and customer lifecycle programs.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• A well-developed influencer and negotiator with the ability to gain commitment and support for objectives from key partners, internally and externally, while developing relationships at both the working and senior management levels with partner organizations.
• Strong experience in customer lifecycle management strategies and execution.
• Good problem-solving skills and superior attention to detail.
• Experience working with partners within collaborative and integrated marketing environments.
• Proficiency in managing complex projects involving multiple stakeholders and cross-functional teams.
• Strong interpersonal, organizational and communication skills.
• Strong data-driven thinking and analytical skills.
• People management/leadership.
• Thrives in a high-volume, agile, and fast-paced environment within a high-performance, results-oriented, passionate and fun-loving/travel-obsessed team.