Manager, Performance Marketing & Media (B2C)

at  Plusgrade

Travel is not just about the destination; it’s about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel. Come help us transform everyday travel into extraordinary experiences.

WHAT YOU’LL LOVE ABOUT US:

\uD83C\uDFE6 RRSP/401(k) Matching
\uD83C\uDFE5 Comprehensive Health Plans
\uD83D\uDCC5 Flexible Paid Time Off
✈️ Travel Experience Credit
\uD83E\uDDD8 Annual Wellness Credit
\uD83E\uDD57 Team Events and Monthly Lunches
\uD83D\uDCBB Home Office/Commuter Credit
\uD83C\uDF05 Work From Anywhere Program
\uD83C\uDF7C Parental Leave Top Up
\uD83C\uDF0D Adventure Pass

We are looking for a Manager, Performance Marketing & Media to join our team for a permanent position.
The Manager, Performance & Growth Media will be responsible for paid media buying and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.
In this growth-focused role, you will be media buying and planning across a suite of paid media channels, with a focus on programmatic display, video, and social platforms. The objective is to drive awareness, traffic and revenue growth across all Loyalty program Partner portfolios under your management.

Reporting to the Senior Manager, Performance Marketing, the person will be responsible for:

• Prepare MDG campaign media plan, leveraging experience across Partners for optimal channel selection, targeting strategy and maximize overall effectiveness
• Media Buying: Hands-on media campaign setup across multiple digital paid media channels (including social, programmatic display and video) to ensure media is delivered on time with high quality, and campaign performance targets are met or exceeded.
• Use of first and third-party data and segmentation to reach desired target audiences is an important part of this function.
• You also will work with agencies (SEM, Affiliate) to share, support and grow performance for your Partners.
• Frequent monitoring & optimization and post-campaign analysis of campaign media performance to maximize campaign revenue and improve budget efficiency.
• Ongoing responsibility for identifying growth opportunities across new/existing media channels and targeting tactics for Partners under management.
• Financial Management: Working with the dedicated media specialist, maintain oversight of day-to-day budget and financial management activity for campaigns across multiple media channels
• Ongoing communication with internal and external creative and account teams responsible for creation of required media ad units and copy, to align to larger Marketing campaign objectives.