Manager, Product Marketing - Fleming's Steakhouse

at  Bloomin Brands Restaurant Support Center

The Manager of Product Marketing develops and fosters execution of strategies and tactics designed to drive traffic, revenue and growth through the development and deployment of food and beverage items for all menu channels for
Fleming’s Prime Steakhouse & Wine Bar.

EDUCATION:

• Bachelor’s degree in Marketing or Business preferred

EXPERIENCE/SKILLS:

The Manager of Product Marketing must be thoughtful and collaborative with proven experience driving innovation and change.

• Minimum of 5 years of product marketing (or similar) experience in a fast-paced consumer-oriented environment with demonstrated success of building strong relationships across functions.
• Capable of market analysis and competitive research with an understanding of restaurant operations.
• Demonstrates analytical, creative, problem-solving skills focused on driving results.
• Ability to manage multiple projects under tight deadlines.
• Ability to effectively influence and collaborate with leadership and cross-functional teams
• Strong organizational skills; ability to set appropriate priorities and use time effectively.
• Strong relationship-building skills that foster teamwork, creative thinking and business improvements.

• Leads all menu (core, specials, and off-premises) processes and partners with cross-functional teams to prepare for menu deployments.
• Manages product testing pipeline in partnership with ops excellence team.
• Partners with Insights, Beverage & R&D leads in ideation and development of product pipeline.
• Stay informed on general industry news and product trends to identify product marketing opportunities/challenges/gaps and help translate into actionable ideas.
• Build strategies and fact-based business cases, facilitate planning sessions and drive change activities for food, beverage and cross-functional strategic initiatives advancing revenue ideas and channels.
• Create regular processes to escalate potential risk issues so leadership can remove impediments for all strategic initiatives.
• Prepare materials for internal and external presentations on products, business plans and management communications.
• Partner with Finance, Operations, and R&D to focus on recommendations, benefits and achievements for each marketing initiative while balancing execution and influencing key stakeholders.
• Support strategic brand initiatives by analyzing menu/project results, providing insights and delivering business solutions to leadership ensuring a successful business plan.