Manager, Trade Marketing Activation 1

at  Adidas

Purpose & Overall Relevance for the Organization:
Drive brand excellence within a multi-brand environment to uplift sell-out/sell-through point of sale, by planning and execution across PACIFIC Omnichannel function, Trade Marketing, Account Marketing, Digital marketing, and Visual Merchandising. Responsible for optimizing the accounts SWB in uplifting brand representation and visibility and delivering best-in-class execution, in prime locations within a multi-brand environment, ultimately winning the consumer.

Key Responsibilities:

• Develop and implement strategies aligned with the global brand for the account/s that will be reflected in the calendar with SWB allocation and parameters on ROI, keeping a balance on BRAND & COMMERCIALITY.
• Own and drive the implementation and production of Marketing Campaigns, Promotions, and In-Store Communication tools with full alignment across BRAND to ensure consistency in the narrative yet having a point of difference to amplify accounts strategy.
• Evaluate the performance and ROI of campaigns, ensuring SWB is fully utilized, and campaigns/initiatives positively impact sales.
• Work closely with the KAMs and implement processes that will increase effectiveness and productivity with the accounts’ counterparts to ensure initiatives are landed OTIF and show results on KPIs.
• Manage external production suppliers and agencies and ensure full compliance on projects is observed and aligned with NTP as needed.
• Responsible for the timely receipt and control of supplier invoices and liaising with finance.
• Share post-campaign evaluation results to ensure learnings are considered in the development of future marketing campaigns and evaluate KPIs.
• Identify opportunities for activations that will lead to an increase in sales and create hype around the brand.
• Drive the implementation and planning of POS material / in-store of all new stores, and renovations/upgrades of existing stores (possible SiS), to ensure 100% readiness at the planned retail intro.
• Support the sell–in periods in coordination with all channels and partners, as well as seasonal changeover in our showrooms based on the global to local sell–in structure.
• Responsible for managing the warehousing of POS materials in various warehouses (suppliers’ warehouse)
• Maintain an extremely high level of confidentiality and apply discretion to all files, materials, and communications.
• Accountable for the delivery of Global and Local guidelines across all formats at market level.
• Accountable for the delivery of local content creation, where the commercial opportunity arises.
• Accountable for providing direction/training to WHS store teams in line with key product drops.
• Accountable for the VM & ISC training and engagement across the market.
• Ensure the sales team feedback is incorporated into business strategy planning.

Key Relationships:

• External key account partner leads
• Channel leads and their teams
• CTC, Brand Comms, Digital, SPOMA & MOPS
• Finance team
• Hub Omnichannel team
• Market agencies and vendors

KPIs:

• Brand representation & awareness
• Timely execution of marketing campaigns and securing prime locations within a multi-brand environment.
• Drive sell-out of WHS accounts order book

Requisite Education and Experience / Minimum Qualifications:

• University degree in business, ideally with a marketing and sales focus.
• Functional: > 5 years marketing
• Industry: consumer-driven, ideally apparel/fashion/shoes or FMCG
• Exposure: advertising, sales & marketing

Language Skills:

• English: Advanced

Knowledge, Skills and Abilities:

• Experience in trade or sales and marketing, Sport or fashion industry
• Advanced computer skills (Microsoft Word, Excel, PowerPoint and Outlook)
• Detail oriented, organized, and dynamic
• Excellent communication skills
• Knowledge of InDesign, Photoshop, and Illustrator skills a plus

Please note part of adidas Pacific’s recruitment process will require external candidates to consent to a pre-employment criminal history check
Note to agencies: adidas Pacific does not accept any unsolicited calls or resumes from head hunters, executive recruiters, or other staffing or recruitment agencies. Please do not submit or forward any resumes, CVs or profiles to the adidas careers portal, nor to any adidas personnel. adidas will not pay any fees relating to unsolicited resumes.

• Develop and implement strategies aligned with the global brand for the account/s that will be reflected in the calendar with SWB allocation and parameters on ROI, keeping a balance on BRAND & COMMERCIALITY.
• Own and drive the implementation and production of Marketing Campaigns, Promotions, and In-Store Communication tools with full alignment across BRAND to ensure consistency in the narrative yet having a point of difference to amplify accounts strategy.
• Evaluate the performance and ROI of campaigns, ensuring SWB is fully utilized, and campaigns/initiatives positively impact sales.
• Work closely with the KAMs and implement processes that will increase effectiveness and productivity with the accounts’ counterparts to ensure initiatives are landed OTIF and show results on KPIs.
• Manage external production suppliers and agencies and ensure full compliance on projects is observed and aligned with NTP as needed.
• Responsible for the timely receipt and control of supplier invoices and liaising with finance.
• Share post-campaign evaluation results to ensure learnings are considered in the development of future marketing campaigns and evaluate KPIs.
• Identify opportunities for activations that will lead to an increase in sales and create hype around the brand.
• Drive the implementation and planning of POS material / in-store of all new stores, and renovations/upgrades of existing stores (possible SiS), to ensure 100% readiness at the planned retail intro.
• Support the sell–in periods in coordination with all channels and partners, as well as seasonal changeover in our showrooms based on the global to local sell–in structure.
• Responsible for managing the warehousing of POS materials in various warehouses (suppliers’ warehouse)
• Maintain an extremely high level of confidentiality and apply discretion to all files, materials, and communications.
• Accountable for the delivery of Global and Local guidelines across all formats at market level.
• Accountable for the delivery of local content creation, where the commercial opportunity arises.
• Accountable for providing direction/training to WHS store teams in line with key product drops.
• Accountable for the VM & ISC training and engagement across the market.
• Ensure the sales team feedback is incorporated into business strategy planning