MarComm Senior Specialist, Digital Strategy

at  Franciscan Missionaries of Our Lady Health System

As part of the Franciscan Missionaries of Our Lady Health System (FMOLHS) Digital Strategy Team, the Senior Specialist, Digital Marketing works to develop, monitor, and optimize multichannel ad campaigns for our multi-state healthcare system. Daily responsibilities include developing strategies for display, search, and social campaigns; identifying target audiences and segmentation opportunities; monitoring and optimizing active campaigns with goals in mind; analyzing performance data and providing insights; and participating in innovation conversations with stakeholders within and outside the Digital Strategy team.
The Senior Specialist, Digital Marketing should have some experience with programmatic advertising tactics (display, video, native, etc.) and demand side platforms (DSPs) such as AdTheorent, Simpli.fi, The Trade Desk, etc. They should also be comfortable with Google Ads and Meta Ads, as well as familiar with setting up paid digital media campaigns. They will work closely with members of the larger Marketing and Communications department as well as those in other departments across FMOLHS to further our mission of providing healthcare to communities across Louisiana and Mississippi. They should be able to develop effective working relationships with others, collaborate with others on media buying strategies, and strive to promote personal performance.

Please refer the Job description for details