market and consumer insights manager (part time)

at  Smol Products

ABOUT US…

smol is on a mission to change the face of consumer brands and businesses by bringing super effective, eco-friendly products at value for money prices. We believe everyone should be able to make easy swaps that are better for them, the planet, and their pockets.
In the past six years, smol has taken the household cleaning market by storm. We are already the fastest growing and most positively reviewed brand in the laundry, dishwash, fabric conditioner and surface spray categories and we’ve got so much more planned.
Having received Series B investment in 2021 and B Corp certification at the end of 2023, our team is focused on combining fast growth with being a force for positive change and impact in all that we do.

IN SUMMARY…

We have a super exciting opportunity for an experienced Market and Consumer Insight Manager to work with us on continuing to grow smol into the UK’s most purposeful cleaning brand.
We’re looking for someone with strong experience in qualitative and quantitative research and insight to inform our strategies across the full breadth of marketing activity.
Reporting to the Chief Marketing Officer and working closely with our marketing & innovation, data / BI, UX and Product teams, you will design and manage a continuous programme of research activity and analysis to help our work. From day-to-day decisions to innovation and market growth, you will be our “go-to” for market, consumer and competitor trends, data and insight.
We are looking for a team player, able to work alongside “internal customers” from across the business. You’ll be someone who really knows how to help teams get the best value from insight.

Being the champion of market and consumer insight in smol, ensuring that consumer needs are always front and centre in our work.
You’ll be responsible for a full market and consumer insight strategy, utilising external data sources, always on consumer insight initiatives and ad-hoc projects.
Leading our always-on programme of research with our consumer community.
Responding to ad-hoc briefs from partners across the business, identifying the project objectives and designing and executing research using the appropriate methodology.
Completing project analysis and preparing debriefs to be shared with the business.
Liaising with our in-house data team to build powerful insight for the whole business.
Creating and managing an ongoing programme of brand tracking.
Setting up and managing ongoing competitor and category monitoring for smol.
Proactively bringing a continual flow of market and customer trends to our marketing and innovation teams, shaping our NPD and communications.