Market Development Manager - Hematology/Oncology

at  Thermo Fisher Scientific

JOB DESCRIPTION

When you are part of the team at Thermo Fisher Scientific, you will do meaningful work, that makes a positive impact on a global scale! Join more than 100,000 colleagues who bring our Mission to life every single day to enable our customers to make the world healthier, cleaner, and safer. You will find the resources here to achieve your career goals and help take science a step beyond by developing solutions for some of the world’s toughest challenges. This includes protecting the environment, making sure our food is safe, and helping find cures for cancer.

EDUCATION

• Bachelor’s degree required (preferably in molecular biology, genetics, or other related scientific field)
• Master’s degree in relevant scientific field or business administration preferred

EXPERIENCE

• 4+ years of hands-on experience in marketing, sales, and/or molecular assay development with increasing scope and responsibility in the genomics, molecular diagnostic, or oncology arenas preferred.
• Prior sales, marketing, or technical experience with next-generation sequencing technologies and/or oncology diagnostics is preferred.

KNOWLEDGE, SKILLS AND ABILITIES

• Self-starter and collaborative within project teams, and successful track record working in matrix environments
• Exceptional skill managing complex marketing projects with a strong attention to detail
• Adept at building and maintain relationships with customers and key opinion leaders
• Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance
• Ability to manage project scope, budget, and schedule to achieve timely results
• Excellent written and oral communication skills
• Experienced and adept with Microsoft Word, Excel, PowerPoint, and Outlook
• Approximately 10-15% domestic and international travel
  Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

• Develop multi-channel integrated marketing plans for NGS hematology-oncology applications, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical programs
• Guide the development of copy and creative content for NGS clinical hematology-oncology markets, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation
• Create and implement marketing content across multiple channels, including email, social media, web, video, print, and live events
• Develop sales training, customer education materials, and marketing plans in collaboration with product management, global marketing, medical affairs, and commercial teams
• Develop a robust lead generation and sales opportunity funnel through promotional initiatives and marketing-led events such as webinars and tradeshows
• Successfully engage with advertising agencies and marketing project managers to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, regional tradeshow properties and promotional materials
• Maintain and analyze campaign metrics to measure the effectiveness of marketing activities
• Maintain knowledge of hematology-oncology diagnostic industry trends and competitor activity
• Manage marketing budgets and optimize the promotional mix of campaigns to achieve a high return on investment
• Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs
• Maintain relationships and projects with external collaborators such as customer KOLs, pharmaceutical partners, patient advocacy groups, and sales channel partners