Market Research Analyst Mandate

at  ConnectGO

We are Connect&GO, an integrated software powering attraction venues all around the world by empowering our clients to simplify their operations, increase their revenue and focus on their guests.
Objectives:
The primary objective of this mandate is to leverage the expertise of a Market Research Analyst or Business Analyst to provide a detailed understanding of the Total Addressable Markets (TAM), Serviceable Addressable Markets (SAM), and Serviceable Obtainable Markets (SOM) for Connect&GO across three key market segments: Water Parks and Amusement Parks (WPAP), Zoos, Aquariums, and other Cultural Attractions (ZACA), and Family Entertainment Centers (FECs), and throughout 4 main regions: USA, Canada, France & UK.

SKILLS AND QUALIFICATIONS:

• Proven experience as a Market Research Analyst or a Business Analyst with a strong experience in market analysis and segmentation.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proficiency in business analysis tools and methodologies.
• Bilingual in English and French is highly desirable.
• Ability to work independently and as part of a team.