Marketing Activation Manager Jewellery & Silver EU

at  Fiskars

Georg Jensen is a Danish design house renowned for its timeless Danish aesthetics, superior craftsmanship and visionary collaborations with leading artists and designers. Founded in Copenhagen in 1904 by master silversmith Georg Jensen, the company creates products ranging from jewellery, watches and homeware to silver hollowware and Christmas Collectables.

MARKETING ACTIVATION MANAGER, JEWELLERY & SILVER

Are you self-driven, structured, and passionate about driving efficient marketing activation strategies to reach brand building objectives as well as sales targets?
We are currently seeking a highly motivated individual to join our team as the new Marketing Activation Manager. This is a full-time role based in Frederiksberg, Denmark, and a main part of the role will be developing and executing campaign plans in Europe within Georg Jensen’s Jewellery and Silver categories.
You will be a part of the Marketing Activation Team in our Georg Jensen Business Unit (BU) and report to the Senior Manager, Marketing Activation Europe & US.

Responsibilities:

• Develop and execute activation plans primarily for Denmark and UK.
• Brief our media agency on paid media campaign objectives, budget, KPIs and target audience and oversee performance while campaigns are running.
• Project manage customer events independently or in collaboration with agencies and media partners.
• Oversee trade marketing activities in a collaboration with the DTC team.
• Develop local tools together with the Creative Team and Visual Merchandising to secure best-in-class execution of all launches for both our stores and wholesale.
• Main day-to-day Marketing contact for the sales team & Georg Jensen jewellery wholesalers.
• Manage Activation Budget and handle invoices from media agency, media partners etc.
• Ensure content is implemented on all touchpoint to create a coherent customer experience.
• Evaluate on campaign performance to continuously develop and optimize future activation plans.