Marketing Analyst - Advanced Analytics

at  Westpac

• Hybrid work from home and office
• Develop key analytical data assets for self-service data insightsAdvanced Analytics within the Marketing Team

HOW DO I APPLY?

At Westpac we are committed to providing a supportive culture and creating diverse, inclusive, and accessible workplaces, branches , products and services for our customers, employees, and community. This role is open to experienced candidates seeking a discussion around workplace flexibility. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply. If you have questions about the recruitment process, please email talentacquisition@westpac.com.au .

• Experimentation, measurement & modelling to understand the commercial benefit from owned, earned & paid media channels.
• Analysis of brand & marketing activity to deliver strategic insights that drive continuous marketing improvements.
• Create and maintain data pipelines by sourcing data from within the marketing team and across the wider group to service the requirements of projects within the Advanced Analytics team for Brand & Marketing
• Develop key analytical data assets to share with the wider Brand & Marketing team for self-service data insights
• Effectively manage risk by adhering to team risk controls and WBG risk mitigation policie