Marketing Analyst

at  Depop

Company Description
Depop is the community-powered fashion marketplace to buy and sell circular fashion, with over 30 million registered users in more than 150 countries. Depop is a place for anyone to discover and celebrate their style on their own terms, and to feel good about their fashion choices by extending the lives of millions of garments.
The company was founded in 2011 and is headquartered in London with offices in Manchester and New York. Depop has approximately 400 employees dedicated to its mission of building the world’s most diverse progressive home of fashion, that’s kinder on the planet and kinder to people. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.
Depop is an equal-opportunity employer. Our mission is to build the world’s most diverse progressive home of fashion. To do this, we encourage people from underrepresented communities to apply. We celebrate diversity and are committed to creating an inclusive environment for all employees. We’re continuing to build recruitment processes that are fair and welcome requests for any reasonable adjustments required throughout your interview experience with us. Depop supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skillsets.
Job Description
We are currently looking for a Marketing Analyst to become an integral part of our Insights team.
The marketing analytics team works closely with marketing stakeholders to support all aspects of Depops marketing portfolio. This includes working to support the team plan campaigns and measure performance across a suite of channels, including paid marketing, ATL (for example TV and OOH) and Influencers. We also work with many other parts of the business, for example the data team, to ensure that data being produced is accurate and useful for analysis, or the Martech team to implement new tools and tracking across our marketing ecosystem.

QUALIFICATIONS

• Proven track record as an analyst with previous experience in a digital marketplace and/or mobile first environment
• Exposure to marketing analytics and an awareness of measurement methods and challenges for marketing
• An analytical mind with great problem solving skills and a love of numbers
• Commercial awareness and a proactive attitude to make a difference and drive impact
• Working proficiency in SQL and the ability to work with large, complex and sometimes fragmented datasets
• The ability to communicate complex problems and analysis simply with a variety of stakeholders and act as a bridge between technical and non-technical colleagues
• Experience delivering in a high performing, data-driven analytics or data science team
• A hunger to learn, natural curiosity and a keen eye for detail
• A strong sense of ownership and highly organised nature

• Strategic thinking and direction-setting: you will be expected to become a thought partner for the Marketing team, helping to identify growth and optimisation opportunities using a variety of data sources and analytical techniques. This includes working with other analysts in the team to develop and implement holistic and consistent measurement techniques around complex topics like ROI, brand awareness, LTV, incrementality, audience targeting & saturation, etc.
• Getting things set up and BAU support: you will work closely with our Marketing team to help monitor performance, including setting up reporting in our BI reporting tool Looker. You will work closely with other Marketing Analysts to make sure we have a joined approach to measurement across both our digital marketing and brand marketing activities.
• Campaign support: you will help our Marketing teams design and test campaigns, and conduct campaign analysis to identify opportunities to optimise performance. The nature of campaign analysis will vary depending on the campaign, but may include Causal Inference Techniques, Marketing Mix Modelling (MMM), and setting up Geo Tests to measure incrementally.
• Making sure the business knows the numbers: you will become a key point of contact for our Marketing team and wider business for all things data, and you will engage with various stakeholders across the business to ensure decisions are as data-driven as possible.